Personal Trainer Business Admin Tip: KISS!
When it comes to closing the sale, stick to the KISS principal, Keep it short and simple.
Your pricing brochure should have just 2 options.
Don’t over complicate it with a plethora of packages, discounts, student rates, peak, off peak, summer, winter etc.
Just stick to 2 options and be sure to position your preferred option on the right hand side of the page.
While your at it, lose the $ symbols. Yup, all you need is the package information and the number value. for example – 1:1 training, 1 hour per session, 10 week package 800. It’s that simple.
So grab your pricing brochures now and have a check if you need to make any changes. Remember Keep it Short and Simple!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.