Personal Training Business Sales Tip: Google Analytics
So you have a new website set up, but how do you know if anyone is looking at it?
Well, the people at Google provide a great resource called Google Analytics.
The online tool allows you to track everything from, site traffic, which pages on your site people are looking at, and even how long they are spending on each page, and those are just the basic stats.
If you head to google.com/analytics, there are a huge number of free analytics options to choose from and all are explained in an easy to follow format.
Remember, there is no point having a website it no one is looking at it, so your first step after setting up your website, should be to track its performance and then the next step is developing a marketing campaign to drive traffic to your website, but that is whole other video!
So if you don’t have analytics set up, shift it to the top of your business to do list and make sure your website is getting the attention it deserves.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.