Position Vacant for a Digital Marketing Coordinator with Collective Wellness Group

Excellent opportunity in Australia’s leader in fitness franchising!

• Vibrant and empowered team
• Hybrid flexible work style
• Join a growing business that changes people’s lives for the better!

Who we are:

Collective Wellness Group (CWG) is the Master Franchisor in Australia for leading health and wellness brands including Anytime Fitness and XTEND Barre. Our aim is to make Australia healthier and we are well on our way to achieving this with our membership base exceeding 500,000 people and continuing to grow.

Our team is dynamic, fast-paced and they help to make Australia healthier in their roles every day!

The role:

The Digital Marketing Coordinator plays a key role in managing the digital presence through B2C and B2B marketing for Anytime Fitness Australia, Xtend Barre Australia and Collective Wellness Group.

This role will support our growing digital marketing team, helping to set-up, guide and support franchisees, whilst supporting the growth of our online presence from a national brand perspective with a focus on email marketing and paid advertising.

Day to day will include:

Franchisee Support:

• Responsible for online presence set up for new clubs/studios within our franchise network (including social media, website, platforms and Google My Business)
• Responsible for providing ongoing support and training for franchisee network across Anytime Fitness and Xtend Barre
• Manage franchisee digital support requests through ticket system in a timely and efficient manner
• Present best practices to franchisee network to ensure both brands continue to develop and nurture best practice digital marketing within the network
• Creation of best-practice educational content to be regularly shared with franchisees
• Manage Google My Business and Apple Maps listings for clubs and how best to optimise across the network
• Support marketing and operations team with club support, audits and education including conducting regular training and presentations on best-practice

Digital Marketing:

• Manage email marketing communications within Collective Wellness Group from creation and build to distribution
• Implement B2B marketing strategy to drive lead generation through email, paid social media, SEO and content marketing
• Assist with CMS updates for our brands
• Reporting to Digital Marketing Manager with key opportunities to improve digital presence, understanding and growth
• Collaborate and assist with content creation as required

Skills & Experience:

• Strong knowledge of digital media landscape is desirable
• Understanding of email marketing systems essential (MailChimp)
• Ability to communicate effectively (written and verbal) to connect, inspire and educate
• Experience using a digital support ticket-based system is preferable
• Entry-level understanding of Google Analytics, Google My Business, Apple Maps
• In-depth knowledge of Facebook and Instagram, including Business Manager and Facebook Insights
• Experience with social media management tools
• Prioritisation and time management
• Interest in the fitness industry is preferable
• Passionate team player

About you:

• You’re passionate about digital marketing and always striving to increase your knowledge in the space
• You have strong presentation and communication skills with the ability to troubleshoot and solve problems
• You will have the responsibility and autonomy of franchisee communication and support for digital and social media, so you will be able to manage your daily workload and timelines and be priority-driven and organised
• You have excellent verbal and written communication skills with an ability to present to different audiences
• You have a broad creative skill set including writing and general content creation
• You’re constantly searching for new, on trend, and interesting ways to engage our audience online
• You have a strong understanding of email marketing and social media
• You will be proficient in reporting ability to report on performance and analytics of digital platforms and have a strong analytic mind

The Perks:

We practice what we preach! You will be supported every day to live an active and healthy lifestyle, in a fun and passionate working environment. Further to this, our team receive;

• Free gym memberships (physical and virtual) to the Collective Wellness Group brands
• A day of birthday leave each year
• Flexible style working
• Access to our Ignite LMS system for ongoing learning and development opportunities
• Lane Cove location with access to a parking roster system
• And more!!

Thank you in advance for your interest in this position, however only shortlisted candidates will be contacted for an interview.

>> Click here to apply