Social Media Is NOT About Sales – part III
The last in our series to refine your social media this month is a reminder to focus on the appropriate platform for your market.
For example, Instagram currently is very popular with under 35’s but if your membership base is over 35, why waste your time on this platform?
Then make sure you speak the ‘language’ of the platform. If you are feeding Facebook posts to your Twitter profile, then remember Twitter is ONLY 140 characters. Your shortened Twitter post will look silly and unprofessional.
YES! You are correct in your thinking!
It will take more time! But you will present a more professional image to your current and future clients
Can I suggest if you have not read Jab Jab Jab Right Hook by Garry Vaynerchuck get it and read it now as it will explain how to speak on the different platforms. Buy it here under 2014 Readings!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.