Steps to Creating a Retention Plan for Your Fitness Business
In a recent episode of The Fitness Business Podcast, host Chantal was joined by Paul Bedford. Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager.
In this episode, Paul walks us through Steps to Creating a Retention Plan for Your Fitness Business, including:
- What data to capture and measure to help you build a retention strategy
- How to build your customer journey to improve your retention.
- VIP Visits and how they affect retention
- Digital intervention. How to use a CRM system for retention rather than sales
Listen now at www.FitnessBusinessPodcast.com
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.