Active Management

Tag: AUSactive

  • Changing of the guard at AUSactive: Ken Griffin named incoming CEO

    Changing of the guard at AUSactive: Ken Griffin named incoming CEO

    AUSactive is pleased to announce the appointment of Ken Griffin as its new Chief Executive Officer, following the departure of outgoing CEO Barrie Elvish who has led the peak association with distinction since January 2019.

    Mr Griffin will formally commence in the role of CEO on 27 October 2025, allowing for a comprehensive transition period with Barrie Elvish.

    Ken Griffin brings to AUSactive more than two decades of experience in marketing, communications and government affairs across the healthcare, not-for-profit, pharmaceutical, beverage, and logistics sectors.

    Known for his strategic leadership and passion for preventative healthcare, Mr Griffin has held senior roles with organisations including GlaxoSmithKline, Hospira (now Pfizer), Linfox and most recently as CEO of Australian Primary Health Care Nurses Association (APNA).

    Mr Griffin is highly regarded within the Australian healthcare landscape, having worked extensively with patient and professional groups, peak bodies and special interest organisations.

    He brings a wealth of expertise to AUSactive at a time of continued growth and momentum for the government-recognised peak body in the exercise and active health industry and the wider health and well-being sector.

    AUSactive Chair Emmett Williams welcomed the appointment, saying Mr Griffin’s extensive experience and values-aligned leadership will be a tremendous asset to the organisation.

    “Ken brings not only strategic expertise but also a deep understanding of preventative healthcare and stakeholder engagement. His vision aligns with AUSactive’s commitment to building a healthier Australia through physical activity and more active lifestyles,” Mr Williams said.

    “As we look to the future, we are excited to have someone of Ken’s calibre to continue building on the strong foundations that have been laid. Ken is extremely well connected and through his vast experience and professionalism builds strong rapport with those he meets.”

    Mr Griffin will take the reins from Mr Elvish, who is stepping down after a transformative six-year tenure at the helm of AUSactive.

    Initially appointed as Interim CEO in January 2019 to help steer the organisation through a challenging period, Mr Elvish quickly became an instrumental leader—rebuilding trust, reinvigorating the organisation’s culture, and setting a bold new strategic direction.

    “When Barrie stepped into the role, AUSactive was facing serious operational and cultural challenges,” Mr Williams said.

    “His unwavering commitment to transparency, collaboration and sustainability has completely reshaped the organisation. Under his leadership, AUSactive has evolved into a stronger, more engaged and future-focused peak body.”

    “Not only has Barrie led the way with securing more than $1 million of government grants, he is also an endearing and engaging speaker and advocator who has led the industry.”

    “On behalf of the Board and the wider industry, I want to extend our heartfelt thanks to Barrie for his years of dedication, insight and service to AUSactive and the broader health and fitness community.”

    Throughout his tenure, Mr Elvish played a key role in restoring financial sustainability, building a united and empowered team, strengthening relationships with government and industry stakeholders, and amplifying the role of physical activity in preventative health policy.

    Mr Griffin said he is excited to be stepping into the role at such a pivotal time for AUSactive and the sector more broadly.

    “A healthy Australia is an active Australia.  And Australia’s health will be greatly improved if physical activity, and the sector providing it, were formally linked in health policy,” Mr Griffin said.

    “I’m looking forward to joining the AUSactive team to strengthen the sector and make Australia healthier.”

    A formal handover between Mr Elvish and Mr Griffin will take place over the coming months, with Mr Griffin officially commencing as CEO on 27 October 2025.

  • AUSactive unveils game-changing membership model to reflect a growing and diverse industry

    AUSactive unveils game-changing membership model to reflect a growing and diverse industry

    AUSactive, the recognised peak body for Australia’s exercise and active health sector, has launched a bold new professional membership model designed to better reflect the growing diversity and evolution of the industry.

    The new two-tiered framework—Registered and Accredited—replaces the previous multi-layered structure, which many professionals found complex and fragmented.

    The updated model introduces a clearer, more inclusive pathway for recognition across a wide range of exercise professionals, including personal trainers, yoga and Pilates instructors, group fitness leaders, and clinical exercise specialists.

    AUSactive CEO Barrie Elvish said the change is about more than just streamlining administration.

    “This is a strategic move to better recognise the breadth of expertise in our sector and give every professional a credible, flexible pathway to grow their career,” Mr Elvish said.

    Registered members are those who hold a nationally recognised qualification in their modality, along with valid first aid and CPR certification and personal or employer-provided insurance.

    This level provides essential recognition without the requirement for ongoing professional development, though individuals can upgrade to the next tier at any time.

    The Accredited tier recognises professionals who have met the Registered requirements and have also committed to continuous professional development (CPD), accruing 20 CPD points over a two-year period.

    These professionals will have access to additional tools, benefits, and commercial opportunities, including AUSactive’s upcoming registered NDIS provider program. Depending on their qualification, Accredited members may also be eligible for private health insurance rebates for their clients.

    The overhaul follows extensive industry consultation over the past year, including surveys, focus groups, and interviews with members, employers, training organisations, and even non-members.

    Feedback overwhelmingly pointed to the need for simplicity, recognition, and greater flexibility.

    As part of the changes, AUSactive has also announced a transition from the current Continuing Education Credit (CEC) system to a more modern CPD framework.

    The new CPD system will better reflect the way professionals learn today—whether through workshops, online courses, or mentoring—and introduces a rolling two-year window for CPD activity, regardless of the registration period.

    In addition, the changes bring important updates for Group Exercise Leaders (GELs). AUSactive will now recognise a wider range of GEL training programs delivered by private providers, beyond the traditional certificate, making it easier for individuals to enter the industry through diverse and valid training pathways.

    “These updates are about creating greater accessibility, clearer recognition, and stronger professional pathways,” Mr Elvish said.

    “We’re meeting people where they are and giving them room to grow.”

    The new membership model will roll out from 23 July 2025, with a transition period running through to June 2026, giving professionals ample time to understand and align with the new framework.

    AUSactive is positioning this shift as a foundation for greater integration of exercise professionals into Australia’s broader health system.

    With rising demand for preventive health strategies, the updated model ensures that exercise professionals are recognised not just as fitness providers, but as key contributors to the nation’s physical and mental wellbeing.

    “This is a pivotal time for the industry,” Mr Elvish said.

    “There’s a real opportunity for exercise professionals to step forward as health professionals. This model helps make that vision a reality.”

  • The Fitness Industry Is Missing Out on the Digital Health Boom

    The Fitness Industry Is Missing Out on the Digital Health Boom

    Last month I attended the Australian Digital Health Festival and it hit me — the fitness industry is being left out of the health conversation.

    In this digital world, there’s never been a better opportunity for fitness and health to connect and we’re missing in action or missing out on the action!

    Here are 3 big wake-up calls:

    • We’re not part of the data and digital health discussions around our members.
    • Exercise still isn’t recognised as preventative medicine by most.
    • Only 8% of workplace wellness budgets go to physical health — 92% goes to mental health.

    This is a huge missed opportunity.

    I chatted with the CSIRO and asked if their Wellbeing Diet was being used by any gyms – no. I met with VALD performance testing and what an amazing product and they are possibly the greatest secret weapon to you increasing your yield from your members and helping them ‘see’ their results.

    If we want to be taken seriously in health, we don’t need to wait for a national strategy from AUSActive. It starts locally. Educate your GPs, physios, and allied health pros. Show them how your gym improves lives – physically and mentally!

    Don’t get left behind, start conversations and invite medical and health professionals to your gym for them to ‘see’ you’re not a big scary place! The change in perception and building of trust will take time but with 1 in 5 Australians aged between 60 and 84 by 2030, we have to start now as these people will need to be healthy!

  • 2025 AUSactive National Awards Finalists Revealed

    2025 AUSactive National Awards Finalists Revealed

    Winners to be announced at Gala Event on 19 September

    The finalists for the 2025 AUSactive National Awards have officially been announced, celebrating the dedication, passion, and impact of individuals and organisations across the Australian active health and exercise industry.

    Now in its next chapter of growth, the awards shine a light on excellence across 29 prestigious categories, highlighting standout professionals, businesses, and industry leaders nationwide.

    This year’s finalists represent a diverse and inspiring group – from personal trainers transforming lives to community programs improving mental wellbeing, and industry suppliers delivering world-class innovation.

    With stories of perseverance, impact, and innovation, these finalists capture the true essence of the active health and exercise profession.

    Reflecting the dynamic growth of the sector, recently introduced categories continue to attract high numbers of submissions – particularly the popular Manager of the Year as well as the enhanced Industry Supplier categories.

    AUSactive CEO Barrie Elvish praised this year’s record-breaking pool of entrants, noting the continued rise in calibre and community contribution across all levels of the industry.

    “Congratulations to all our 2025 Finalists! The AUSactive National Awards are more than recognition, they’re a celebration of an evolving industry fuelled by passion, professionalism, and purpose,” Mr Elvish said.

    “This year we’ve seen an extraordinary number of nominations from both new and returning participants. It’s a privilege to acknowledge the people and businesses making such a powerful difference.”

    To view the full list of 2025 AUSactive National Awards Finalists, please visit: 2025 Awards Finalists

  • Barrie Elvish’s Final Act Shines A Mayday Light On Homelessness

    Barrie Elvish’s Final Act Shines A Mayday Light On Homelessness

    In one of his final acts as CEO of AUSactive, Barrie Elvish is stepping out of the boardroom and onto the cold concrete as part of the 2025 Vinnies CEO Sleepout — raising vital funds and awareness for the more than 122,000 Australians experiencing homelessness every night.

    This powerful gesture is more than symbolic — it’s a call to action for the exercise and active health industry.

    With a fundraising goal of $10,000, Barrie is inviting the health and wellbeing industry and broader community to unite behind a cause that aligns with the very heart of AUSactive’s mission: improving physical and mental wellbeing for all Australians.

    “Our industry is about supporting people to live healthier, stronger lives — but how can someone focus on wellbeing if they don’t have a safe or warm place to sleep?” Barrie said.

    “Join me in making one of my last initiatives one to remember, not for me, but for the 122,000+ people who don’t have a place to call home tonight.

    “I challenge you to help make a difference. With your support, we can turn this symbolic gesture into lasting change.”

    Homelessness in Australia is complex and growing. Many people face it due to financial hardship, mental health struggles, or escaping domestic violence — and more than 1 in 7 Australians experiencing homelessness are aged 55 or older.

    The 2025 event marks the 20th anniversary of the Vinnies CEO Sleepout, which has seen thousands of leaders participate since 2006, raising over $91 million nationally to support Australians in crisis.

    “This is a moment for our industry to come together as a community and lead with compassion,” Barrie said.

    “Together, we can make a powerful difference. Let’s stand, and sleep out, for change.”

    To support Barrie Elvish’s campaign and make a donation, visit: https://www.ceosleepout.org.au/fundraisers/barrieelvish/nsw

    To learn more about the Vinnies CEO Sleepout and the impact of your donation, visit: https://www.ceosleepout.org.au/where-your-money-goes

  • Ailish Hanley Appointed to AUSactive Board as Non-Executive Director

    Ailish Hanley Appointed to AUSactive Board as Non-Executive Director

    AUSactive is pleased to announce the recent appointment of Ailish Hanley as a Non-Executive Director to its Board, bringing with her a wealth of experience in strategy, governance, advocacy, and public policy.

    With a professional background spanning executive and non-executive leadership roles, Ailish Hanley offers a unique blend of commercial insight and purpose-driven advocacy.

    She is a Graduate of the Australian Institute of Company Directors (GAICD) and has served on industry associations and working committees, providing her with deep understanding of member organisations and stakeholder engagement.

    AUSactive Chair Emmett Williams said the appointment would further strengthen the AUSactive board given Ailish’s depth of experience.

    “We are thrilled to welcome Ailish to the AUSactive Board. Her background in corporate governance, public policy, and reputation management, combined with her passion for health and fitness, makes her an exceptional fit for our association,” Mr Williams said.

    “Ailish’s strategic mindset and advocacy experience will help strengthen AUSactive’s voice in driving greater recognition and support for our sector.”

    Ms Hanley said she was honoured to be joining the AUSactive Board and looked forward to contributing to the association’s mission.

    “I am a passionate advocate for the critical role that personal fitness plays in helping Australians of all ages to live longer, healthier lives,” Ms Hanley said.

    “I’m excited to contribute my experience in governance, advocacy, and stakeholder engagement to support the continued growth and impact of the organisation.”

    Hanley’s career spans leadership roles in global companies including Bayer, Danone and Diageo with responsibility for strategic public affairs, advocacy and reputation building. This includes successfully engaging with Federal and state governments to secure funding and policy change in areas such as chronic health, preventative health, and women’s health.

    Her appointment reflects AUSactive’s commitment to strong governance, diversity, and strategic leadership as it continues to advocate for the health and wellbeing of all Australians through greater physical activity.

  • AUSactive CEO Barrie Elvish Announces Retirement After Transformative Tenure

    AUSactive CEO Barrie Elvish Announces Retirement After Transformative Tenure

    AUSactive has announced the retirement of its Chief Executive Officer, Barrie Elvish, who has served the organisation with distinction since January 2019.

    Initially joining as Interim CEO for six months to address significant challenges, Barrie’s leadership and vision quickly proved invaluable, resulting in a tenure that transformed AUSactive into the dynamic, forward-focused organisation it is today.

    Upon his arrival, Barrie was met with declining revenues, disengaged membership, excessive overheads, and a breakdown in trust between the Board and staff.

    With an unwavering commitment to transparency and collaboration, he rapidly assessed the situation, rebuilt confidence among stakeholders, and spearheaded the development of a renewed strategic direction.

    Throughout his time at the helm, Barrie demonstrated exceptional leadership—fostering a strong relationship with the Board, empowering the AUSactive team, and reinforcing financial sustainability.

    AUSactive Deputy Chair, Jayne Blake, said Barrie’s contributions would leave a lasting legacy.

    “Barrie’s leadership has been nothing short of transformative. He brought clarity and stability during a time of uncertainty and positioned AUSactive as a powerful advocate for the industry,” Ms Blake said.

    “His ability to unite stakeholders, inspire progress, and lead with integrity will be felt for many years to come. On behalf of the Board, we thank him deeply for his service and wish him every success in the next chapter of his journey.

    “His influence extended beyond the organisation, strengthening connections both nationally and internationally while earning the respect and trust of industry leaders.”

    A key milestone under Barrie’s leadership was his pivotal role in driving constitutional reform, ensuring all membership categories—including small businesses and AUSReps—were fully represented at the Board level.

    He also led AUSactive’s advocacy efforts, particularly during the COVID-19 pandemic, when he became a vital bridge between the fitness industry and government. His tireless efforts helped secure recognition of gyms as essential services in Queensland, reinforcing the critical role of physical activity in public health and wellbeing.

    Recognising the need for a future-focused approach post-COVID, Barrie guided the organisation in redefining its strategic direction to emphasise preventative health and advocate for both mental and physical wellbeing.

    His leadership was also instrumental in the successful rebranding of Fitness Australia to AUSactive, marking a significant evolution in the organisation’s purpose and reach.Barrie Elvish

    Barrie’s impact on advocacy has been profound, with AUSactive’s presence in Canberra stronger than ever. His ability to navigate political landscapes, build trust with federal and state governments, and elevate the profile of AUSactive has firmly positioned the organisation as a leading voice in the health and fitness sector.

    Among his many achievements, securing NDIS provider status and fostering relationships with health insurers and the broader healthcare industry stand out as a testament to his strategic acumen.

    Barrie’s leadership style—defined by decisiveness, eloquence, and authenticity—has been fundamental to AUSactive’s success. Known for his ability to articulate complex issues with clarity, his passion for the industry, and his unwavering integrity, he has set a high benchmark for leadership in the sector.

    As Barrie steps down, he leaves behind a legacy of resilience, innovation, and momentum. While his successor will undoubtedly have big shoes to fill, thanks to Barrie’s transformative leadership, AUSactive is well-positioned for continued growth and impact.

    On behalf of the Board, staff, and members, AUSactive extends its deepest gratitude to Barrie for his outstanding service and contributions.

  • The countdown is on for AUSactive’s first XBA Live this month

    The countdown is on for AUSactive’s first XBA Live this month

    AUSactive will host its first XBA Live in Melbourne, an event designed to offer a transformative experience for fitness businesses and if you’re looking to give your business the edge this year, it’s one event not to be missed.
    Hosted at Melbourne Convention and Exhibition Centre on Saturday 29th March 2025, the program already includes an impressive lineup of guest speakers including Tony De Leede – Founder, Wellness Solutions; William Tuffley – Partner, Sports & Private Clients at BDO;  Dr Marc Cohen – Medical Doctor, University Professor, Author and Entrepreneur and Dr Betul Sekendiz – Associate Professor of Business and Sports Management at ICMS.
    AUSactive CEO Barrie Elvish said XBA Live was the perfect event to kick off the 2025 events program given the all-round business focus and emphasis on providing valuable insights to help owners and operators take their business to the next level.
    “AUSactive is thrilled to announce our first event of 2025, XBA Live, which is part of our new members-only ConnectX business network and administration program. The first XBA Live has been designed to support our members and the industry to operate more effectively and efficiently,” Mr Elvish said.
    “At XBA Live, attendees will gain valuable insights into managing risks, leveraging technology, boosting profitability, and tapping into emerging opportunities from a high calibre lineup of guest speakers and panelists.
    “The one-day event is ideal for independent gym owners, franchisee, boutique studio operators, and fitness entrepreneurs looking to take their businesses to the next level. It’s a fantastic opportunity to future-proof your business and connect with the best minds in the industry.”
     
    XBA Live 2025 Event Details
    Key Topics Include:
    1. Work Health & Safety (WHS): Beyond Compliance: Discover strategies to identify and manage common risks in fitness facilities, engage staff and members in creating a culture of safety, and implement proactive policies to protect your business.
    2. Wellness Trends and Market Opportunities: Explore the rise of recovery services like saunas, ice baths, and mindfulness spaces, and learn how personalised wellness experiences and contrast therapy are reshaping member expectations.
    3. Marketing and Member Engagement: Master the art of creating authentic social media content, craft a compelling brand story to showcase your unique selling points, and implement strategies to build long-term member loyalty.
    For more information about and to purchase tickets to the XBA Live event on Saturday 29 March head to https://events.humanitix.com/ausactive-xba-live
  • AUSactive 2025 National Awards Nominations Now Open

    AUSactive 2025 National Awards Nominations Now Open

    28 individual, business, industry supplier, and community categories on offer

    Nominations are now open for the highly anticipated 2025 AUSactive National Awards, the ultimate celebration of excellence, innovation, and leadership in Australia’s health and fitness industry—this is your chance to shine and be recognised among the best!

    With 28 categories spanning individuals, businesses, community initiatives, and industry suppliers, this year’s program is set to showcase the full breadth of talent driving AUSactive’s commitment to a healthier, more active nation.

    The National Awards represent the highest level of recognition in Australia’s active health and fitness sector while celebrating outstanding accomplishments, pioneering innovation, and a deep commitment to promoting healthier, more active lifestyles.
    AUSactive CEO Barrie Elvish said the Awards shine a spotlight on the extraordinary people and programs working behind the scenes to keep Australians moving.
    “The AUSactive Awards are about more than recognition—they’re about celebrating the passion and dedication that fuel our industry every day,” Mr Elvish said.
    Mr Elvish observed the Awards aim to raise the bar for excellence in the fitness industry by recognising outstanding quality, innovation, and leadership.
    “We are thrilled to announce nominations are now open for this year’s AUSactive National Awards. The awards spotlight individuals and businesses that exemplify exceptional talent and dedication, helping to shape the future of the industry,” Mr Elvish said.
    “A key focus is also on promoting fitness and exercise as a dynamic and rewarding career path by fostering connections and celebrating achievements.”
    Now in its 13th year, the AUSactive National Awards have become a career-defining platform for individuals and organisations committed to creating lasting impact.
    After a sold-out Gala in 2024, this year’s event promises to be even bigger, with industry leaders from across the country coming together to recognise excellence and celebrate the future of active health.
    “Individual categories honor top personal trainers, educators, and instructors in Pilates, yoga, aqua fitness, and more. The business awards recognise outstanding independent operators, franchises, and industry-leading providers.
     “Our popular community-focused categories highlight programs making a difference through inclusion, mental health awareness, and social impact.
    “Finally, our supplier awards which are a relatively new addition to our awards program highlight innovation and excellence in fitness equipment, technology, and wellness solutions, showcasing those shaping the future of the industry,” Mr Elvish said.
    2025 AUSactive Awards Key Dates
    Nominations
    Award Nominations Open
    Monday
    10 March 2025
    Award Nominations Close
    Monday
    5 May 2025
    Judging & Voting
    People’s Choice Voting Opens
    Monday
    5 May 2025
    Judging Begins
    Monday
    12 May 2025
    Judging & People’s Choice Voting Closes
    Monday
    9 June 2025
    Award Finalists Announced
    June 2025
    Gala Event
     
     
    2025 National Awards Gala
    Friday
    19 September 2025
    2025 Award Categories

    Individual Categories
    1. Personal Trainer of the Year
    2. Group Exercise Instructor and/or Leader of the Year
    3. Educator of the Year
    4. Aqua Exercise Professional of the Year
    5. Pilates Professional of the Year
    6. Student of the Year
    7. Yoga Professional of the Year
    8. Manager of the Year
    9. Tai Chi Professional of the Year
    10. Yoga Therapist of the Year
     Business Categories
    1. CEC provider of the Year
    1. Independent Business of the Year
    2. Leisure Centre of The Year
    3. Multiservice Business of the Year
    4. Franchise Group and/ or Brand of the Year
    1. Franchisee of the Year
    2. Pilates Business of the Year
    3. Yoga Business of the Year
    4. Quality Accredited Business of the Year
      Community Categories
    1. Social Value & Community Impact Award
    2. Most Inclusive and/or Diverse Program
    3. Mental Health Awareness Award
    4. Industry Innovation Award
    Industry Suppliers Categories
    1. Most Innovative & Best Technology Integration Supplier: Awarded to the supplier that has introduced the most innovative product or service and has effectively integrated technology into their fitness products or services to enhance user experience and outcomes.
    2. Best Strength Equipment Supplier: Awarded to the supplier that provides the most robust, innovative, and user-friendly strength training equipment. This category focuses on products that facilitate effective strength training, including weight machines, free weights, and functional training equipment.
    3. Best Wellness Equipment Supplier: Recognising the supplier that offers outstanding wellness-focused equipment designed to enhance holistic health. This includes equipment for Yoga, Pilates, stretching, recovery, and other modalities aimed at improving overall well-being.
    4. Best Commercial Cardio Equipment Supplier: Awarded to the supplier that excels in providing high-quality, durable, and technologically advanced cardio equipment for commercial use. This category focuses on treadmills, ellipticals, stationary bikes, and other cardio machines that are essential for fitness facilities.
    For more information on 2024 AUSactive National Awards Program, eligibility and to enter visit awards.ausactive.org.au
  • Accelerate your business with AUSactive’s new ConnectX

    Accelerate your business with AUSactive’s new ConnectX

    Exclusive exercise business network and administration program

    AUSactive is kicking off 2025 with the official launch of ConnectX Thursday 20 February, a new and exclusive members-only exercise business network and business administration program designed to support small, medium and independent businesses through XBA live events, webinars, and on-demand education content.
    ConnectX is free for AUSactive members and is targeted at business owners and operators who are seeking additional resources to help their day-to-day business operations, while keeping ahead of the curve with industry insights and knowledge to propel their business.
    AUSactive CEO Barrie Elvish said with record growth in independent gym operators and more than 7,311* gyms and fitness centres in Australia, ConnectX was about helping owners and operators take their business to the next level.
    “Running a successful health and fitness business means navigating complex challenges while staying ahead of industry trends and AUSactive is thrilled to announce the launch of ConnectX, a network, administration and education program to support our members and the industry to operate more effectively and efficiently,” Mr Elvish said.
    “ConnectX will give our members exclusive access to live events, webinars and on-demand content through our iLearn Platform which will cover important business topics such as finance, marketing, wellness, HR and legal.”
    ConnectX Official Launch
    Join AUSactive next Thursday, 20th February for the ConnectX & XBA Discovery Webinar.
    Register now here.
     
    ConnectX Key Highlights:
    • ConnectX Facebook Group for networking & expert discussions
    • XBA Mini MBA-style education series covering finance, HR, and marketing
    • Live Event in Melbourne (March 29, 2025) aligned with the AUS Fitness Expo
    • On-demand courses & monthly expert webinars starting February 2025.
    The first ConnectX live event, XBA Live, will be held in March in Melbourne and is designed to offer a transformative experience for fitness businesses and showcase what ConnectX can offer.
    Hosted at Melbourne Convention and Exhibition Centre on Saturday 29th March 2025, the program already includes an impressive lineup of guest speakers including Dr Betul Sekendiz – Associate Professor of Business and Sport Management, ICMS; Christie Boucher – Risk Services Manager, Guild Insurance; Christopher Melotti – Brand Comms Consultant, Marketing Adviser, Strategic Copywriter and AI Ethicist: and Dr Marc Cohen – Medical Doctor, University Professor, Author and Entrepreneur.
    AUSactive CEO Barrie Elvish said XBA Live in March was the perfect event to kick off the dedicated ConnectX program given the all-round business focus and emphasis on providing valuable insights to help owners and operators take their business to the next level.
    “At XBA Live attendees will gain valuable insights into managing risks, leveraging technology, boosting profitability, and tapping into emerging opportunities from a high calibre lineup of guest speakers and panelists.
    “The one-day event is ideal for independent gym owners, franchisee, boutique studio operators, and fitness entrepreneurs looking to take their businesses to the next level. It’s a fantastic opportunity to future-proof your business and connect with the best minds in the industry.”
     
    XBA Live Event Details
    • Date: Saturday, 29 March 2025
    • Time: 9:00AM – 3:30PM
    • Venue: Melbourne Convention and Exhibition Centre (MCEC)
    • Tickets via https://events.humanitix.com/ausactive-xba-live
      • Early bird AUSactive Member tickets $50 (plus processing fee)
      • Early bird Non-Member tickets $80 (plus processing fee)
    Key Topics Include:
    1. Work Health & Safety (WHS): Beyond Compliance: Discover strategies to identify and manage common risks in fitness facilities, engage staff and members in creating a culture of safety, and implement proactive policies to protect your business.
    2. Wellness Trends and Market Opportunities: Explore the rise of recovery services like saunas, ice baths, and mindfulness spaces, and learn how personalised wellness experiences and contrast therapy are reshaping member expectations.
    3. Marketing and Member Engagement: Master the art of creating authentic social media content, craft a compelling brand story to showcase your unique selling points, and implement strategies to build long-term member loyalty
    More speakers and panelists for XBA Live 2025 will be announced by AUSactive in the coming weeks. Secure your tickets now to take advantage of early bird discounts.
    For more information about and to purchase tickets to the XBA Live event on Saturday 29 March head to https://events.humanitix.com/ausactive-xba-live