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Posts Tagged ‘branding’

A Forgotten Detail: Updating Your Business Voicemail Message!

By Lisa Lord | February 14, 2023

“Merry Christmas & Happy New Year – please note our reduced hours over the Christmas Holiday period….. blah blah……”  This is the voicemail message that our Mystery Shoppers are repeatedly hearing and it is FEBRUARY!

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The 6 Step ‘Boutique Club within a Club’ Plan – Part 4

By JP Richard | August 24, 2018

The primary market for a ‘Boutique Club within the Club’ is existing members. Clubs need a proven consistent marketing plan to launch all new ‘pay extra’ boutique experiences to their members. Members consistently have to see, feel and hear the difference.

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The 6 Step ‘Boutique Club within a Club’ Plan – Part 3

By JP Richard | August 17, 2018

Consider outsourcing.  By licensing established brands, programs, lesson plans, marketing and systems gives the club “speed to market” and can simply focus on the members experience and system execution and member recruitment.

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The 6 Step ‘Boutique Club within a Club’ Plan – Part 2

By JP Richard | August 10, 2018

Old thinking was that the success of any new programming was exclusively dependent on the fitness training modality. But for consumers (your members) it’s about the total package: the brand, the presentation and especially the systemized outcomes.

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