Posts Tagged ‘branding’
Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)
I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question: What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”
Read MoreA Forgotten Detail: Updating Your Business Voicemail Message!
“Merry Christmas & Happy New Year – please note our reduced hours over the Christmas Holiday period….. blah blah……” This is the voicemail message that our Mystery Shoppers are repeatedly hearing and it is FEBRUARY!
Read MoreThe 6 Step ‘Boutique Club within a Club’ Plan – Part 4
The primary market for a ‘Boutique Club within the Club’ is existing members. Clubs need a proven consistent marketing plan to launch all new ‘pay extra’ boutique experiences to their members. Members consistently have to see, feel and hear the difference.
Read MoreThe 6 Step ‘Boutique Club within a Club’ Plan – Part 3
Consider outsourcing. By licensing established brands, programs, lesson plans, marketing and systems gives the club “speed to market” and can simply focus on the members experience and system execution and member recruitment.
Read MoreThe 6 Step ‘Boutique Club within a Club’ Plan – Part 2
Old thinking was that the success of any new programming was exclusively dependent on the fitness training modality. But for consumers (your members) it’s about the total package: the brand, the presentation and especially the systemized outcomes.
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