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World-class speakers announced for 2017 Retention Convention
The third Retention Convention will take place on the 18th May in Manchester, England.
Feedback from attendees of previous events was that they wanted more insights and examples of how staff can help the operator to improve retention. So this year we will focus on the impact a happy workforce has on membership retention.
Once again, for 2017 we have brought together global-leading health club retention and customer experience experts who, between them, have delivered more than 750 international presentations in 43 different countries. Throughout the event, our world-class speakers will share their expertise on staff retention strategies.
Some health club chains turn over more than 90% of their staff every year and the impact retaining these people has on keeping members, as well as the company’s bottom line, is quite staggering. So, the presenters will share their secrets to retaining a happy workforce and ultimately retaining more members.
Motivating and Aligning Staff behind a Powerful Vision
Counter-terrorism specialist and leadership expert, Steve Jee, is the latest name to join the list of speakers for this year’s Retention Convention – Great Minds Meet in Manchester.
Jee spent 20 years in the British Army as a military intelligence officer. During this time he served and commanded on counter-terrorism operations in Northern Ireland, Iraq and Afghanistan, and for this was awarded the Queen’s Commendation for Valuable Service (QCVS). He was also a leadership instructor and mentor at the Royal Military Academy Sandhurst.
Steve’s command and leadership skills are second to none and delegates will learn from the best how to disseminate their vision and key messages from the top of the management chain through to the shop floor without dilution or distortion. Steve now coaches businesses on how to ensure you get what you think you’re going to get from your staff, and there will be some valuable lessons for the health and fitness industry.
Steve has an MA in Strategic Intelligence Management and, since leaving the army, has supported global clients in the media, aviation, telecoms, professional services and alcoholic beverage sectors, as well as the United States and Saudi Governments, with strategy and business change.
Jee said: “Harry S Truman said ‘There is nothing new in the world except the history you do not know’ and my presentation will be a case study from ancient history to show how motivating staff and aligning personnel behind a powerful vision are not new challenges. It will explore how the fitness industry can take ideas from Roman times and apply them to today’s challenges, exploring the type of behaviours we need in the workplace to inspire, align, lead and excel.”
Building Retention Starts Off The Field
From Australia, Justin Tamsett, a former health club owner, director of Active Management and well known business and leadership thought leader, will share the seven keys to building a winning team to ensure your ‘on field’ performances lead to retention growth.
Sizzling Customer Service
Global presenter, best-selling author and owner of the professional development programme Sizzle Maker, Lexie Griffiths will deliver a session entitled ‘Sizzling Customer Service – Engage and retain life long members by creating an outrageous customer service organisation’.
Griffiths will share tips and strategies to help your brand create raving fans using proven methods from her own events and clubs she has coached to success, alongside best practises from within and outside of the industry.
Griffiths is currently coaching Holmes Place Clubs, as well as the Johnson Health Tech’s UAE team, but has experience across a number of industries, which includes Mercedes-Benz, L’Oreal, Build A Bear and the TUI Group, Europe’s largest tourism conglomerate.
How to get a Return on Your Education Investment
Training and education specialist, Keith Smith, enjoyed a 14-year career as a tutor and assessor for YMCAFit before starting his own professional development company seven years ago, specialising in the skills and behaviours fitness professionals require to create outstanding fitness experiences. Keith will explain the importance of making education stick with further coaching back at site.
Most companies send their staff on training courses and then just assume the skills are embedded and will be delivered in the facility, with no thought to how that training sits in the customer experience journey the company is trying to achieve. Keith’s presentation will explore how further coaching in the working environment can help you ensure an improved and consistent member experience.
Understanding Motivation in Self and Others
This year Paul will explain how to ask questions to uncover what really motivates our staff and members’ behaviour. These techniques can be used to assist in the hiring and appraising of staff as well as understanding the member’s reasons for joining and retaining their membership.
[Book Tickets Here]
Retention Convention 2017
Thursday 18 May
Manchester Conference Centre,
Sackville Street, Manchester,
9am – 5pm
In this show, we interview The Retention Guru, Dr Paul Bedford. With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry’s leading authorities on retention, attrition and member experience management.
During our chat we ask him about the most surprising revelation he has come across when it comes to retaining members, and has he observed any correlation between group exercise & retention and PT & retention. Finally, you will be amazed when he shares his top 3 strategies to build member retention.
“With every decade people get more reliable, more consistent, they stay loner within a membership, they are harder to recruit, but once you’ve got them, they stay” Dr Paul Bedford
“We need to become much better at delivering results rather than just giving people access to gym facilities – members who don’t see a relationship between the exercises they are doing, and their goals, stop doing those exercises, so we need to become much more RESULTS ORIENTATED with the exercises we prescribe to people”
http://retentionguru.co.uk
Twitter @guru_paul
[email protected]
[Tweet “We have to become much better at delivering results @guru_paul”]
[Tweet “No one wants a gym membership, they want the RESULTS of a gym membership @guru_paul”]
[Tweet “Don’t interrupt members, INTERACT with them @guru_paul”]
Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! You could win a 3 minute interview on the Fitness Business Podcast!
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Health club operators across the globe can take part in a world first as industry renowned retention experts come together for one-off Retention Convention. Yep no matter where in the world you are you can listen to this amazing conference from world retention leaders, without going to the UK!
Dr Paul Bedford is a world leader in member retention and is known as the Retention Guru. With a PhD in club member retention he is in Australia for a one off presentation on Monday 1st December.
Join Paul at this one off seminar as he shares his insights into behavioral change strategies that produce results.
These strategies have achieved:
Think about what that would do to your bottom line!
Book your seat NOW by clicking here to download the complete Registration Form.
