Many marketers fall into the trap of simply selling the product and not the experience. Here are 6 Principals and techniques you can use to create some really powerful marketing messages for both your internal and external customers.

Many marketers fall into the trap of simply selling the product and not the experience. Here are 6 Principals and techniques you can use to create some really powerful marketing messages for both your internal and external customers.


In this episode, we talked about:

I think that our weakness in business in these strange times is not trying enough things to see if they work. I want to share the concept of rifle shots and cannonballs and I believe you will get some great value regardless of what role you have in a business and regardless of what business you are in!

Successful managers not only acknowledge the need for business development but also are willing and able to navigate their team through change.
Here are 8 tips for leading your staff through change and uncertainty.


In this episode, we talked about:

As a leader, manager, or employer there are conversations you need to be having with your team to see how they are doing. We have to take responsibility for our actions and those actions at the moment require us to be really focusing on our team and making sure our team are mentally.


In this episode, we talked about:

The list of characteristics that comprise great leadership is so long, controversial, and even contradictory. So much so that both veteran and aspiring leaders are left to ask, “Where on earth do I start?

How do you evaluate the success of your training in your business? Here are 5 questions to ask yourself as a “self-audit” of your internal team development process.


In this episode, we talked about: