Active Management

Tag: fitness business

WA Fitness Business Owners & Managers Your Own FitnessBiz Experience. #GrabATicket
Perth Fitness Businesses: If you want more members & keep your members then know their needs & at least meet them.

Australia’s best micro-fitness business conference is even better in 2016 with FOUR amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn Perth on the 18^th August (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Grab Your FitnessBiz Brunch ticket for Perth

Your FOUR education sessions in 2016 are:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Around The World In 60 Minutes

Take a journey around the planet as JT shares his insights from gyms, studios, franchises and PT studios across the planet. He will share photos and stories from places he has visited. See examples of great websites and marketing campaigns. This is your opportunity to see the world of fitness without leaving the country!

Customer Service Is Your Unforgotten Marketing Tool

Online reviews and social media have replaced the water cooler referral system. In days gone past we learned about gyms we should join from workmates at the water cooler, school playground or at a dinner party. Now every day, people review your facility with the comments and engagement online with your brand. In this entertaining session, you’ll learn how important your customer service is and how to embrace the clients who complain. You want them complaining, so you can get better!

Date: 18^th August 2016
Time: 10:00am to 2:30pm
Venue: Kailis Bros Fish Market and Cafe, 101 Oxford St, Leederville WA 6007
Cost: 149 per person includes light lunch

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Perth

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
July 26, 2016
Fitness Australia’s Symposium2016 to showcase some of the best minds in business
Bill Moore, CEO of the peak national industry association, Fitness Australia, says this year’s Symposium will really pack a punch.

Boasting a range of talks, workshops and opportunities to network, you’ll learn from powerful speakers and meet some of the best minds in the business – among them Keynote Speaker Fiona Bendall.

“Fiona is a pioneer in digital strategy and is one of Australia’s most respected thought leaders in this space,” said Moore.

“She’s developed key digital strategies in London and New York for world-renowned companies such as the BBC and Virgin, so as an industry, we’ll be looking to take as much of her expertise on board as possible as we collectively go in search of best practice.

“Digital plays a crucial part of any business in this day and age, and our industry is particularly well placed to benefit from the significant impact digital media can have in getting new clients and leveraging relationships with existing ones.”

Whether you manage a gym, work in sales or run a small PT business, Fitness Australia’s Symposium will energise attendees with loads of inspiration and hard hitting advice to launch your business into a massive summer!

Symposium 2016 will culminate in a gala dinner where Fitness Australia will recognise – among others – our 2016 #Active Achievers Award recipients, an award that recognises the outstanding work that Registered Instructors and Trainers do every day to help Australians live a more active, healthy lifestyle.

Symposium2016
When: Friday 14 October 2016
Where: Royal Randwick Racecourse, Sydney
What: Symposium 2016. Keynote Speaker is Fiona Bendall, a pioneer in digital technology. She’ll provide insights into how online consumers are leading the charge through their tech behaviour, and the huge impact it has on purchasing decisions. See the full program

Other sessions cover:
- Consumer behaviours online
- Fitness business management and lead generation
- Marketing and new age online trends
- Industry standards and international Trends
- Client behaviour change
- Quality improvement for your business
- Networking lunch.
Tickets: EARLY BIRD on sale now

Get your EARLY BIRD tickets to this year’s Symposium to learn how consumer behaviour and technology can influence your bottom line. Find out more at fitness.org.au
July 21, 2016
NSW Fitness Business Owners & Managers Time To Talk In A Language Your Consumer Uses. #GrabATicket
Sydney Fitness Businesses: If you want more members & keep your members then know their needs & at least meet them.

Australia’s best micro-fitness business conference is even better in 2016 with TWO amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn Sydney on the 12^th August (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Grab Your FitnessBiz Brunch ticket for Sydney

Your TWO education sessions in 2016 are:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Date: 12^th August 2016
Time: 10:00am to 12:30pm
Venue: Revesby Workers Club, 2b Brett Street, Revesby NSW 2212
Cost: 79 per person

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Sydney

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
July 19, 2016
The Ultimate Fitness Business Blogs For June 2016

Here’s a summary of our top 5 most visited blog posts from last month:

Press Release: Do What You Do Best

June 29, 2016

Australia’s longest operating fitness business consultants has partnered with the world leaders in personal training business coaching in what will be an exciting relationship for clients of both companies.
Read More

Would You Go To McDonald’s For Pizza?

June 17, 2016

Can you imagine the success of The Golden Arches if they changed their menu from hamburgers to pizzas?
Read More

Set Your Team Ground Rules

June 14, 2016

The team leader has the greatest influence on a team’s behavioural norms, their collaboration with each other, their desire to excel and their ability to collaborate successfully.
Read More

See Inside Aire Urban San Diego, USA

June 3, 2016

Looking for an allover workout on my first morning in San Diego, I googled and Aire Urban popped up!
Read More

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July 19, 2016
If You Want Members Meet Their Needs

FitnessBiz Brunch is back bigger and better this year with TWO info packed sessions you’ll be sure to walk away with strategies you can implement in your fitness business.

We are kicking off with Brisbane (click here to see all locations) where JT will present:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Date: 3rd August 2016
Time: 10:00am to 12:30pm
Venue: Brisbane International Windsor, Lutwyche Rd & Bryden St, Windsor QLD 4030
Cost: 79 per person

Book FitnessBiz Brunch Brisbane

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch 2016’.

Already a member? Click here to login

Want to become a member and receive a free ticket plus much more?

Join Now

July 8, 2016
Top Tips From Casey Conrad On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with Casey Conrad on everything you need to know about the journey of a fitness sales person:

It’s the ability to handle the failure and keep moving, that makes you successful – Casey Conrad

And Casey’s top tips were:
- If you haven’t had hurdles in your career or life – you’re not trying hard enough.
- It’s the ability to handle the failure and keep moving, that makes you successful.
- When it comes to recruiting a sales person, look for someone who is a natural networker.
- Regardless of their experience, your sales people should continue to role play every week!
- When you have a sales person that doesn’t succeed, then always check what’s happening with their manager, because it ultimately comes back to a training issue.
Listen To Casey's Podcast Now

Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!

Subscribe to The Fitness Business Podcast Show Notes to receive all our podcasts as they go live!
June 22, 2016
The Ultimate Fitness Business Blogs For May 2016

Here’s a summary of our top 5 most visited blog posts from last month:

You’re Invited To Apply For The Personal Trainers Roundtable If . . .

May 30, 2016

The Personal Trainers Roundtable is a group of business owners who want to:
Read More

One Of The Best Marketing Pieces Ever From Fitness First

May 17, 2016

Sometimes words just don’t express how powerful a marketing piece can be, so just watch this and think what can you do?
Read More

See Inside 1Rebel UK

May 12, 2016

The 1Rebel studio I visited was at Broadgate in London on Sunday morning last year for a combination workout of treadmill and strength training.
Read More

Sharpen Your Group Fitness Manager’s Leadership Skills

May 6, 2016

The Group Fitness Managers Roundtable will launch on Friday 8th July with the first meeting being held in Sydney. It is the most exciting new opportunity to develop the skills of your group fitness manager in Australia.
Read More

Les Mills The Trip Launched At Filex2016 | Our Review

May 5, 2016

Chantal, Leisl and myself attended the launch class of Les Mills ‘The Trip’ last Sunday at FILEX2016.
Read More

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June 21, 2016
Would You Go To McDonald’s For Pizza?
What a ridiculous question to ask! Everyone in the world knows that Macca’s is the home of hamburgers! It is part of the brand’s DNA.

Can you imagine the success of The Golden Arches if they changed their menu from hamburgers to pizzas? Can you imagine the cost to rebrand and re-educate the billions of people who know what McDonald’s stands for?

Along a similar vain, was a discussion I had this week with several fitness business owners. This owner had met with a highly paid consultant (they charged way more than I what I charge!) and the first thing the consultant said “We need to change your business model from one to one to large group training.”

And for me this is like switching from hamburgers to pizza when everyone knows you sell hamburgers!

I totally agree that:
- Potentially there is more profit in group training.
- With group training you can make the product more affordable for people, so lowering the barrier to entry.
- Group training is better leveraging of a PT’s time
What I vehemently disagree with is a business with great history and brand presence in their community flipping their service delivery to something that is completely different. I believe this is fraught with danger!

I just have a gut feeling that you will:
- Confuse the market place;
- Need to work on your sales process;
- Have to change your website;
- No longer meet current client’s expectations as the product is so different and see them leave you; and
- Need to call on your cash reserves as there will be a drop in cash flow initially.
You can do exactly as Macca’s does, have promotions of a different service offering but don’t change the stable menu options. This means you may run a 6 week group training program for example. And this program is a lead generation tool for your other service offerings.

If you are launching a new business, then knock yourself out with large group training from the beginning.

If people know you for being the #1 personal training brand and the #1 gym in your community, then be proud of that! And stick to that product. Just work out how you can increase the profitability or efficiency of that product without changing the menu.
June 17, 2016
Be The Change You Want To See
So often in the business of fitness we recommend change to our clients, deliver change to our members or manage change with our staff/teams but seldom is it well received.

Let’s talk about how we can best manage change and make it less threatening and more positive, exciting and invigorating.
- There needs to be vision and there needs to be passion and arguably there needs to be motivation to change.
- Most importantly there needs to be someone to lead the change.
- Collaboration is a really effective way to get buy-in from staff and engagement with members/clients. If we can involve people in the decision making process, clearly communicate to them the surrounding circumstances and show them our vision for the future, we can lead them along that path and if we do it right, they will follow.
Change management is not an overnight process. Change will happen incrementally and the process will need to be monitored and managed.

My best tip in managing change successfully its to be the change you want to see – walk the walk and talk the talk and eventually people will follow your lead.
May 31, 2016
Do You Have The Pain Of An Average Fitness Business Owner?
No one ever likes to be called ‘average’ but lets see how you go with these 4 questions:
- What is on your wish list (not including business goals) for you?
- What gives you sleepless nights?
- What do you consider threatening to your business?
- What would you do with more energy, money or education?
What were your answers?

In November we asked members of the Active Tribe – club owners and managers who attended FitnessBiz brunches and webinars; and members of Active Management – these exact questions and their top 4 answers were:

What is on your wish list?
1. Travel more
2. Spend more time with family
3. Financial security
4. Better work life balance
What gives you sleepless nights?
1. Money
2. Personal health
3. Spending time on what’s important
4. Family health & happiness
Threats to the business?
1. Competition
2. Staffing
3. Cowboys in the industry
4. Lack of consumer education
With more energy, money or education?
1. Conduct more staff training
2. Renovate
3. Understand & use digital marketing
4. Develop online revenue stream
Across all 4 questions, there was an under current of improved work life balance, developing staff, being able to focus on what’s important in the business and marketing in the new age.

Did your answers match these?

If they did, then maybe we can help. We have improved the Active Management membership program to help you improve what’s important to you. The new Membership 2.0 will tick these boxes and more for you. Check out everything that is included and see if these resources help:
- A worldwide forum to discuss weekly fitness industry news;
- A book club to share insights from fellow fitness business owners;
- 9 pre recorded webinars to help in staff training;
- 5 ebooks to help your own knowledge and your teams;
- Over 300 social media posts that will guarantee engagement on your social platforms;
- Marketing templates ready for your logo or to stimulate your own ideas – including thank you cards, birthday cards, reactivation campaigns & more;
- Management reports to enhance your leadership skills;
- Monthly professional development videos to make growing your skills convenient as you can watch them when it suits and repeatedly;
- Powerful Insights monthly magazine where you learn best practices from industry leaders;
- Access to Ninjas – world experts to help your business – as they educate and are online to answer your questions;
- And more coming every month!
There is already over $5K worth of resources here for you at your finger tips! This is what the average fitness business owner wanted and we are delivering it plus more.

No matter where in the world you are, your investment to become an Active Management member is less than the two cups of coffee a week that you’ll drink while visiting the Member Hub twice a week for your professional development fix! Get started now…

Become A Member Now
March 18, 2016