Active Management

Tag: fitness business

Mothers Day Guerrilla Marketing Campaign For Your Fitness Business
One of the most successful guerrilla marketing campaigns we ever ran in our club was this Mothers Day promotion!

Concept

Ask local businesses who would be selling Mothers Day gifts to add your Gift Voucher to every purchase. These could be:
- Cafes and restaurants
- Day spas
- Hair dressers
- Florists
- Boutiques
Offer

Consider having three offers or in this case ‘gifts’. One gift should be for joining, one for trialing your club and one for a member, if they should receive it.

Options

Print on a heavier stock for greater perceived value – maybe 250gsm+

We popped the voucher in a coloured envelope to increase the perceived value.

Options for Customising
Purchase in editable format (Adobe Photoshop) for $199 and take to your graphic designer

[button link=”https://bm105.infusionsoft.com/app/orderForms/Mothers-Day-Promotion” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]BUY NOW[/button]

OR

Have the branding done for you for an additional $66

Your business colours

Your logo added

Your contact details and offer/s added

[button link=”https://bm105.infusionsoft.com/app/orderForms/Marketing-Templates-Branded-for-You” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]BUY NOW[/button]

Our Premium Plus members receive the Adobe Photoshop files for FREE! Join Now

Printer Recommendation

We recommend WorldWide Print Taren Point for your printing and they deliver anywhere in Australia. Click here to connect with Graham or Karen and receive a quote.
April 22, 2015
FitnessBiz Brunch Sydney: Why You Need A Helicopter To Be Successful In Your Fitness Business
Session: Why You Need A Helicopter To Be Successful In Your Fitness Business
Presented by: Justin Tamsett

To attend FitnessBiz Brunches for free, become a member now. Click here

The fitness industry is the most competitive it has ever been, so how do you stand out? How do you differentiate yourself as a gym or personal trainer?

The answer is simple: stop working in your business and start working on your business.This requires time management, discipline and direction.

You need a dynamic strategic plan and you need time to work on that plan. To #grow your business, this is non-negotiable time in your business.

Your FitnessBiz Brunch session will share with you:
- How do you logistically ‘get out’ to work on the business?
- What you need to look at to #grow your business?
- How often you should study your own business?
- How you can get a better understanding of your business?
And more.

At the end of this session you will have real ideas and ways that you can #grow your business.

And a 30 day challenge to get you into your helicopter.

BONUS – At this FitnessBiz Brunch there will be a lucky door prize valued at $499! Just by attending you will have a chance of winning an Express Mystery Shopper Package, which includes:
- 30 minute consultation with Stacey to tailor the enquiries for you to gain maximum benefit;
- 6 mystery calls at times you would like or random;
- Completion of 4 web enquiry forms;
- 1 walk in visit;
- Written reports emailed to you summarising each sales touch point with your business;
- Plus a 4% saving on any ongoing mystery shopper programs you invest in.
To find out more about our Mystery Shopper Program click here
April 22, 2015
Robert Cialdini Tips On Influencing
Whether a personal trainer looking to influence clients to train more often, a sales person hoping to influence a prospect to become a member or a manager influencing their team to follow their direction, the ability to persuade people is critical.

In his book ‘Influence’ Robert Cialdini identified six principles:
- Liking – if people like you, they are more likely to say yes to you. People will like you when they sense you like them or if you have something in common.
- Reciprocity – people tend to return favours. If you help people, they’ll help you.
- Social proof – people will do things they see other people doing, especially if those people are similar to them.
- Commitment & consistency – people want to be consistent. If they make a public, voluntary commitment they’ll try to fulfill that commitment.
- Authority – people defer to experts or those in positions of authority.
- Scarcity – people value things more if they perceive them to be scarce.
Your goal should be to include these in your marketing and advertising. When you do, you will have greater success. If you need help designing your marketing pieces, contact Justin for help: email him now.

Watch this video for a deeper explaination:
March 26, 2015
Zumba + YMCA + Groceries = One Healthy Stop

Albany-based Hannaford Supermarket has a small gym equipped with treadmills, stationary bicycles, other cardio machines, a Zumba room, and lockers.

Besides the perk of getting in a workout and grocery shopping done all in one trip, it’s also completely free.

The supermarket was remodeled last year, and extra space was left. Shortly after, in October, the “Healthy Living Center” opened. The 5,600-square-foot health facility is the only one in the 184-store chain with a gym.

Source: http://www.medicaldaily.com/ny-supermarket-aims-improve-communitys-health-free-gym-and-exercise-classes-284700

March 24, 2015
Five Tips For Staff Appraisals
Regardless of the age of your staff (some people believe that Gen Y don’t want to know) they want to know if they are doing a great job. If you believe your greatest asset in your business is your people, then you will conduct a fair and impartial appraisal of each of your Team every year – maybe even twice a year.

These tips will help make it a successful experience for everyone:
1. Don’t surprise your team by ‘springing’ the appraisal on them. Have them scheduled into your annual calendar.
2. Have agreed key performance indicators (KPIs)which mean there is an objective appraisal of performance.
3. Have your team self-evaluate their performance based on their job description and give them an opportunity to raise any issues about performing their role.
4. At the conclusion of the appraisal put a plan in place for personal development and lock in a time in 6 months to monitor progress on that development plan.
5. Do not link ongoing employment, termination, promotion of salary changes based on the result of the appraisal.
March 19, 2015
Getting Your Email Opened With Powerful Openings

You could use these lines as your subject line or the opening line of your email:

“I’ll be honest with you”

“Let me start with an apology”

“I’ve completed my research for you”

“The rumour is true”

Source: INC Magazine

March 12, 2015
Obstacle Races Are A Trend You Can Ride!

Just a few years ago, an obstacle race was a 3 or 5km run, a few hurdles, a fence to get over and if you were lucky a puddle to leap over. They were boring and no-one did them!

Now, they are the coolest ‘fun run’ event that people of all ages are participating in.

Obstacle races gives a new definition to the ‘weekend warrior.’

In fact, in 2013 it is estimated almost 1.3 million Americans competed in an obstacle race! Compare this to just 200,000 in 2010.

This growing trend provides exciting opportunities for gyms and personal trainers . You can help prepare people to not just survive the race but compete. This is an untapped market and ripe for you to gain leverage from this $US300m business.

What ideas do you have for taking advantage of this growing trend?

March 10, 2015
Your Actions Impact Your Public Perception, Sales & Business
The character of your business will directly impact the success and #growth of your business. Here are some suggestions to help build ‘character’ to your business:
- Avoid white lies, half truths and exaggeration – trust is critical in your community, so do nothing for the community to ever question you.
- Honour your commitments – if you say you’ll do something, do it! By keeping your promises you will demonstrate integrity and build further trust.
- Go the extra mile – by going above and beyond you will stand apart from everyone else. Common practice in business is to do the bare minimum, so this is an easy way to be better than your competitors.
Finally, remember the world is small. So grudges or unfinished business will impact your business. Resolve your conflicts as they could open the door to future opportunities.
March 5, 2015
What Fitness Activities Did People Search For On Google?
Just prior to Christmas, Google released its top searches for exercise, fitness, workouts and diets.

These are US based searches:
1. Insanity
2. Focus T25
3. PiYo Workout
4. 7 Minute Workout
5. P90x
6. Kettlebell Workout
7. Tabata Workout
8. Body beast
9. Burpee Workout
10. 5×5 Workout
Trending Diets
1. Paleo Diet
2. Atkins Diet
3. Gluten Free Diet
4. Mediterranean Diet
5. Dash Diet
6. The Military Diet
7. HCG Diet
8. South Beach Diet
9. Super Shred Diet
10. The Doctor’s Diet
These trends are critical to help you:
- Design the content to include on your website;
- In your search engine optimisation so have pages on your website using these words;
- With your Facebook posts;
- Tags to use on Instagram images
Source: http://news.health.com/2014/12/22/10-biggest-workout-trends-of-2014-according-to-google/
March 3, 2015
Social Media Is NOT About Sales – part III

The last in our series to refine your social media this month is a reminder to focus on the appropriate platform for your market.

For example, Instagram currently is very popular with under 35’s but if your membership base is over 35, why waste your time on this platform?

Then make sure you speak the ‘language’ of the platform. If you are feeding Facebook posts to your Twitter profile, then remember Twitter is ONLY 140 characters. Your shortened Twitter post will look silly and unprofessional.

YES! You are correct in your thinking!

It will take more time! But you will present a more professional image to your current and future clients

Can I suggest if you have not read Jab Jab Jab Right Hook by Garry Vaynerchuck get it and read it now as it will explain how to speak on the different platforms. Buy it here under 2014 Readings!

February 26, 2015