Active Management

Tag: fitness industry

  • Technogym Is The Innovation Partner of Australia’s Tech Summit

    Technogym Is The Innovation Partner of Australia’s Tech Summit

    You’re invited to Australia’s only Fitness & Recreation Industry Technology Summit in Sydney on July 21st & 22nd! This is amazing summit will have:

    • Four key note presentations
    • Three TED Talk style presentations
    • Two panels and
    • Two workshops.

    PLUS a gala dinner with the first ever industry awards for technology AND another key note from the inspiring Amanda Stevens called High Tech – High Touch!

    Register now at FitnessIndustryTechSummit.com.au and use the code ACTIVEMGMT to save $100!

    None of this would be possible without the support of our amazing sponsors and Technogym are the Innovation Partner of the Fitness & Recreation Industry Technology Summit.

    In this chat Justin Tamsett explores the tech side of Technogym with Brett Turner, National Digital Manager and Darren Elkin, National Sales Manager.  You will be amazed at what My Wellness can do for your fitness business!

    Thanks to Technogym for being the Innovation Partner of the Fitness & Recreation Industry Technology Summit.

    Register now at FitnessIndustryTechSummit.com.au and use the code ACTIVEMGMT to save $100!

    This is the only event this year that focuses on improving your business efficiencies, logistics, communication and community through technology. No matter the size or type of fitness business you will benefit, so see you on July 21st and 22nd …

    Listen To What Cameron Prosser from BF Brokers Thought Of 2019

     

  • The Financial State of The Australian Fitness Industry With Greg Will

    The Financial State of The Australian Fitness Industry With Greg Will

    As Australia emerges from a tumultuous 12 months for the fitness industry, Greg Will shares his economic forecasts for the industry moving forward in this terrific 60 minute webinar.

    Greg shares:

    • Which brands of what percentage of the market;
    • What we can expect in regard to industry growth;
    • Key percentages for rent and wages in your business;
    • Critical factors for buying and selling businesses;
    • And he does all this in language that you will understand!
    Watch this informative webinar by clicking here

    Who Is Greg Will?

    Greg is Principal and leader of advisory and accounting services for Armstrong Dawson and has worked in professional practice for over 20 years. He assists businesses and their owners with growing and creating strategic value and developing strategies to address their commercial taxation, accounting and structuring needs to manage business and personal risks.

    He specialises in providing a roadmap for growth, by addressing the needs of business (and their owners) throughout the businesses lifecycle, including business and succession planning. He has a particular interest and specialisation in the fitness industry being a former Chairman of Fitness Australia, owning boutique studios and in his early “days” running as a Personal Trainer.

    Fun facts about Greg

    • Is always on time and hates being late. Lives by the motto if you’re not 5 mins early you are running late.
    • Is frustrated by drivers doing the speed limit in the overtaking lane
    • Will do a favour for anyone that asks nicely!!

    Four people (alive or passed) he’d like to have at her private dinner party

    • Barrack Obama – an inspiring leader who can capture your attention in a speech
    • Greg Norman – outside of his golfing ability was the first sports person to build a business off the back of his sporting career
    • Paul Kelly – Great Australian musician who would have some stories to tell about the Australian music scene and could keep the music going if the conversation got too intense.
    • Sir Michael Parkinson – the ex English talk show host could tell stories of some of his memorable interviews.

    Thanks to HydroMassage for sponsoring this month’s webinar.

     

          

  • Why REX Roundtables Is Unique in The Fitness Industry

    Why REX Roundtables Is Unique in The Fitness Industry

    2020 Year for REX Roundtables

    By Maria Novey

     2020 started out good

    REX outings scheduled just as they should.

    Brent and RT 2 were New Orleans bound

    Miami’s South Beach is where Eddie’s groups could be found.

     

    Planning had begun for the next round

    When reports of problems began to sound.

    A virus said to be very bad

    Was about to affect all, turning us from glad to sad.

     

    Life changed as we knew it

    Stay home orders tested our grit

    Clubs and businesses told to close

    Bringing on such sadness and woes.

     

    So many questions on what actions to take

    The livelihood of our gyms truly at stake.

    Eddie and Brent – REX’s Dynamic Duo to the rescue

    They helped guide members as they always do.

     

    Weekly calls set for Young Guns, Rowdy and RT2

    Developing strategies as REX members forge through.

    Zoom calls set for OMS, MCRT for view

    And we cannot forget Zoom for RT3 and the CREW.

     

    Mark and JT followed the lead with Zoom calls as well

    Helping members with Q&A which were unparallel.

    More questions than answers for everyone

    One thing for sure, we all wished crazy times were done.

     

    As our lives changed REX members forged on

    Normal routines, workouts and operations were gone.

    Weeks turned into months as daily rules changed

    Depending on where you lived, things got even more strange.

     

    As states began to open, good news began to spread

    Gyms were back and patrons were happy – that truly can be said.

    Just to be safe, REX members decided no meetings in Fall

    States and travel made planning a difficult hall.

     

    So through the fall we continued with Zoom

    Wishing away the doom and gloom.

    Everyone looking forward to 2021

    And happy that 2020 will truly be done!

     

    If you would like to join a REX Roundtable, email JT by clicking here.

     

  • Media Release: Les Mills Asia Pacific Delivers First Ever Live-Streamed Quarterly eWorkshops

    Media Release: Les Mills Asia Pacific Delivers First Ever Live-Streamed Quarterly eWorkshops

    The weekend of 4th to 6th September proved an historic moment for Les Mills Asia Pacific, when more than 2,000+ Instructors came together online to participate in the brand’s first ever online Quarterly Workshops.

    “Our Quarterly Workshops are a cornerstone of our business model,” explained Ryan Hogan Chief Executive Officer of Les Mills Asia Pacific “as it’s where our Instructors experience and learn the new choreography and music Releases that will be delivered to members in the Clubs, for the three months that follow.”

    “For the first time in the 50+ years that Les Mills has been offering turnkey group fitness solutions to Clubs, these Workshops were delivered online via live-stream, with Instructors attending remotely from all over the Asia Pacific region,” Ryan added.

    The business has been constantly innovating since COVID first closed the fitness industry in March, and with both local and international markets such as Victoria still experiencing varying levels of operational uncertainty, the brand is committed to remaining nimble.

    “Adversity can have silver linings,” said Ryan. “For example, we’d usually be unable to deliver a Quarterly Workshop in some of the countries within our region – Bali, for example. But these eWorkshops were attended by XX Bali-based Instructors! So it’s fair to say that the pandemic has certainly accelerated our embrace of live-streaming and virtual options, in terms of how we can best service our Instructors and Club Partners during this time.”

    The Q3 Quarterly eWorkshops served as an entrée for Les Mills Asia Pacific’s Club Partners and Instructors who are now gearing up for what is touted as the world’s largest fitness event – World United. This new campaign is designed to help Les Mills’ Club Partners all over the globe grow their membership and celebrate the return of fitness, as well as its importance for optimal physical and mental health.

    According to a recent report – which surveyed 2,000 club members from across the US – post-COVID membership levels are expected to range from 65% to 84%, with a range of 75% to 80% most likely in the early months after reopening. This can be largely attributed to the value of the social elements that group fitness and staff interactions within Clubs delivers to members.

    “Research into the ‘group effect’ tells us that in addition to getting better results, workouts are also more motivating and enjoyable when we exercise with others,” added Ryan. “And with so many of us really starting to feel the effects of having been isolated from friends, family, and familiar faces, this global festival of fitness called ‘WORLD UNITED’ is a way that we can really kick-start the global fitness sector’s COVID-19 recovery.”

    The World United campaign is the third phase of Les Mills’ recovery support package for its Club Partners, to help turbocharge their relaunch and drive member re-engagement by reactivating paused members and attracting new ones. The campaign will peak from Saturday 19th September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and Instructors worldwide. The milestone activation will celebrate fitness – our uniting force amid COVID-19 – through the exclusive release of UNITED-themed workouts which were filmed during lockdown, by 374 of the world’s top Les Mills Instructors from across 48 countries.

    Les Mills’ Club Partners and Instructors are invited to participate in the global celebrations by hosting their own special launch activations or community Open Day (or weekend) – either live in-club or online via Les Mills’ live-streaming service. These activations play a strong role in motivating members to attend more often, and will dial up the fun factor and offer a strong PR hook to generate added buzz and publicity around each Club.

    To find out more about World United including how to get involved, Les Mills’ Club Partners and Instructors can visit www.lesmills.com.au/united.

  • Media Release: Les Mills Instructors Embark on World-Firsts at Upcoming Q3 Quarterly eWorkshops

    Media Release: Les Mills Instructors Embark on World-Firsts at Upcoming Q3 Quarterly eWorkshops

    For the first time ever, Les Mills Asia Pacific will be live-streaming Q3 Quarterly eWorkshops, to accommodate the travel and distancing restrictions during the pandemic.

    At Quarterly Workshops, thousands of Les Mills Instructors congregate together to upskill and learn the newest Les Mills Program Releases, by taking part in education sessions and practical Masterclasses that are delivered by international Presenters.

    Streamed directly to thousands of Les Mills Instructors all across Asia Pacific on the 4th, 5th and 6th of September 2020, the online format of these eWorkshops is just the beginning of the many “firsts” that attendees will experience at this unique digital event. Here are some of the “never done before” offerings include:

    UNITED Releases

    Every quarter, Les Mills releases brand new choreography and music for its Instructors and Club Partners. Filmed during lockdown by 374 of the world’s top fitness Instructors across 48 countries, these exclusive UNITED Release workouts are among the most inspiring Releases to-date. Attendees at the Q3 Quarterly eWorkshops will experience the UNITED Releases first-hand, for the first time.

    Live Online Q&A Sessions With Program Directors

    Hosted by Marlon Woods, this Q&A session will see Program Directors including Diana Archer Mills, Glen Ostergaard, Kylie Gates, Rachael Newsham answer the hard-hitting questions that Instructors have submitted.

    45-Minute CXWORX® Trial Format

    While ground-breaking research has found CXWORX® can deliver substantial performance results for runners, all members can take their core fitness to the next level through participation in CXWORX. Typically a 30-minute class, attendees at the upcoming Q3 Quarterly eWorkshops will experience a “never done before” 45-minute CXWORX® Trial Format, and feedback from this masterclass will contribute to whether or not the format becomes a permanent offering.

    Secure a Spot

    For just AUD19, Les Mills Instructors can attend the world-first CXWORX session, and their ticket includes full access to all educational sessions and masterclasses that are on offer all throughout the 4th, 5th and 6th of September. This means they can attend and learn all their favourite Les Mills programs – not just the ones they’re trained in!

    To further engage and support their Les Mills Instructors, Club Partners of Les Mills Asia Pacific are invited to host an onsite gathering of those who are registered to attend the Q3 Quarterly eWorkshops, at their premises. Instructors will be able to access the equipment they need, plus reconnect with each other and the Club (while adhering to social distancing regulations, of course). If however, a Club is not yet open (hang in there!) then they may consider supporting their Les Mills Instructors by loaning out the equipment needed.

    Full details and online registration is available at www.lesmills.com.au/quarterly-eworkshops

     

     

     

  • Media Release: 3 industry leading panels to feature at FILEX Virtual Summit next month

    Media Release: 3 industry leading panels to feature at FILEX Virtual Summit next month

    The brand new online event the FILEX Virtual Summit – Positioning for Success, to be held on Friday 11 and Saturday 12 September 2020, is set to feature three industry-leading panel discussions over the two days.

    Organisers at FILEX said “we received overwhelmingly positive feedback about our panel discussions that were part of our first virtual conference that we made the decision to program three in the next virtual summit to offer our attendees pertinent and robust discussions that are affecting the industry not just here in Australia but worldwide, while also allowing them to hear about lived experiences dealing with the ongoing challenges the industry is fighting in the face of the global pandemic. We really want attendees to feel not only that the industry is in this together, but that there are solutions and opportunities out there than can be explored to evolve their profession and their businesses.

    Day 1 of the virtual conference will be the Business Summit and set to feature two panel discussions. The first panel will be facilitated by Fitness Australia CEO, Barrie Elvish, who will be leading the discussion on the need and appetite for increased oversight and regulation of the fitness industry. The session signifies the start of a widespread industry and stakeholder consultation, which the peak industry body will be undertaking. A range of stakeholders including YMCA VIC representative Fiona Kriaris, independent PT business owner Tony Mennillo, gym franchisor Cam Falloon of Bodyfit Training and Fit College Founder and Director Mark Stitt, will join the head of Fitness Australia to share their views on the topic.

    The Business Summit will culminate in the Mastermind Business Panel led by former host of the world’s leading fitness business owner podcast Chantal Brodrick and featuring prominent industry operators from Australia, Asia and the United States. The panel will be uncovering their best business practices as they continue to navigate a forever-changing new world in fitness. Panellists will include Rich Hutson (Evolution Wellness, Malaysia), Lorena Kanellopoulos (Anytime Fitness, Xtend Barre Studio), Ty Menzies (Lift Brands), Andrew Pears (FLG) and Emmett Williams (Myzone).

    The Trainer Summit on Day 2 of the event will kick off with it’s own Mastermind Panel led also by Chantal Brodrick alongside expert trainers and coaches. Panellists include Mike Fitch (US) creator of Animal Flow, leading fitness instructor trainer Claire Norgate, Dan Duran (US) Executive Vice-President for Personal Training Academy Global, Ian O’Dwyer, Co-Founder of SOMA (Self Osteo Myofascial Applications) as well as Mel dos Remedios who has worked in senior management roles in some of the biggest fitness business franchises including Fitness First and Anytime Fitness and now CEO of PTA Global. Panellists will talk to the future direction of the industry and uncover what trainers and instructors need to do to ensure their success, now and into the future.

    This not-to-be-missed event will offer huge value and highly relevant content at a very competitive price with discounted rates available for current members of Fitness Australia and FILEX Premium Members. 2 Day Pass holders or Trainer Summit Pass holders gain 5 CECs for their participation (2 Day Pass holders receive an additional 24 CECs over the course of a year as part of the included 12 months complimentary FILEX Premium Membership).

    If you work in fitness, then FILEX is the event to attend. For tickets to the FILEX Virtual Summit, or more information visit http://www.filex.com.au/virtual or email [email protected].

    IMPORTANT: Quote the code ACTIVEVIP for 15% off!

  • Media Release: World United – Global Fitness Event to Turbocharge Industry’s Relaunch

    Media Release: World United – Global Fitness Event to Turbocharge Industry’s Relaunch

    Les Mills has unveiled plans to kickstart the fitness industry’s COVID-19 recovery with a new campaign to help clubs reactivate paused members and attract new ones.

    Expected to be the largest ever global fitness event, World United will see the synchronised launch of live and online fitness celebrations involving tens of thousands of fitness facilities and trainers worldwide kicking off from 19th September onwards.

    The milestone activation will see clubs across the globe open their doors (or live-stream where necessary) to members and prospects for a thrilling day of fitness festivities. This will include the exclusive release of new United-themed Les Mills workouts, filmed during lockdown by 374 of the world’s top Instructors across 48 different countries.

    For Les Mills Asia Pacific’s Club Partners, World United is a business accelerator, designed to support their relaunch strategies. It will help clubs to re-engage existing members and attract new ones through a marquee event that will dial up the fun factor and offer a strong PR hook for clubs to generate added buzz and publicity.

    To help clubs successfully plan, promote, and prepare for World United launch activations, Les Mills has created a powerful World United campaign with photography and videos created by world-leading artists like Carlos Serrao. Clubs and Instructors can publicise their World United activities with a collection of marketing and relaunch resources, as well customisable event assets (print and digital) available from the World United campaign hub.

    Ryan Hogan, Chief Executive Officer of Les Mills Asia Pacific says: “The resilience and resourcefulness our sector has shown in helping the world to keep moving during lockdown has been truly inspiring, and we’ve been proud to play a part in supporting our Club Partners and Instructors with digital solutions to overcome lockdown.”

    Multiple reports and post-lockdown surveys have shown that the social elements such as group fitness and interactions with staff, are going to be the biggest drivers of recovery for fitness businesses and health clubs. Because after so many months of being kept apart, communities are yearning for human interaction and deeper connections so a unique opportunity exists to nurture the social aspects of our industry’s offerings.

    “With health now everyone’s top priority, there are huge opportunities for clubs to attract new members and emerge as a stronger and more vital cog in society than ever before. The World United campaign is all about helping the industry to usher in a new growth phase and that’s why there is no Les Mills branding in this campaign – it is designed solely to promote our Club Partners and their Instructors.”

    Fitness facilities across more than 100 countries worldwide are expected to celebrate World United, supported by a string of international fitness icons, as well as the Prime Minister of New Zealand, Jacinda Ardern.

    In the campaign launch video for World United, Jacinda Ardern says: “Right now, we are obviously facing a major health challenge. But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.”

    “Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

    To find out more about World United visit www.lesmills.com.au/united

  • Media Release: Victorian Invited to Invest in Themselves

    Media Release: Victorian Invited to Invest in Themselves

    With much of the Victorian fitness industry closing its doors for the next six weeks, Les Mills Asia Pacific is inviting Instructors and fitness enthusiasts to consider investing in themselves by taking up its globally recognised instructor training.

    “It’s such a frustrating time for our industry right now and our heart goes out to our Victorian Club Partners, Instructors and residents who have just entered another six-week lockdown,” said Ryan Hogan, Les Mills Asia Pacific’s Chief Executive Officer.

    “For some, COVID-19 is serving as a catalyst to change careers. So what we’ve seen from the more mature markets post-lockdown is that despite the gyms reopening and members returning, some Instructors are choosing not to resume teaching – for many different reasons; and this opens the doors for new or upskilled Instructors to come on board.”

    Les Mills workouts are delivered by 140,000 certified instructors in 20,000 clubs across 100 countries, and Les Mills Instructors enjoy a fully supported group fitness career, with fresh choreography and music released every three months.

    Recently, Les Mills Asia Pacific launched ONLINE Initial Module Training (OIMT), which enables individuals to complete two of the three days of training to become a Les Mills Instructor, online. This makes the process more convenient as trainees do not have to travel to training locations, but can still learn live with the trainer and fellow trainees, online from the comfort of their home. Initial feedback received has been resoundingly positive from both trainees and trainers alike.

    “With all that’s going on right now, we decided to bring forward a number of our Victorian training courses, so existing Instructors and fitness enthusiasts situated in this state, can have more opportunities to upskill and prepare themselves for when the industry reopens again,” Mr Hogan said. “Online and face-to-face Initial Module Training (IMT) are always ‘attached’ to a state or region, as Day 3 requires Instructors to attend this certification day face-to-face, in the state that the course is ‘attached to’.”

    Since the pandemic commenced in March, Les Mills Asia Pacific has been actively providing support to its Club Partners and Instructors through online workouts, live-streaming opportunities, webinars, online reactivation resources, and more.

    “The current demand for IMTs and OIMTs is a great sign that our industry will return, stronger than ever. We will continue to support our Club Partners and Instructors as best we can for as long as this situation continues.”

    Discover the training journey to become a certified Les Mills Instructor at www.lesmills.com.au/training/IMT or contact Tribe Recruiter, Maigan Fowler:  Tel: 02 62158 159 | Email: [email protected]

  • The Aerial View of the Fitness Industry With Jack Thomas, BASE Bangkok

    The Aerial View of the Fitness Industry With Jack Thomas, BASE Bangkok

    Welcome to the aerial view of the fitness industry show 7!

    This show has come about as many of you are working so hard in the business you don’t get a chance to stand up and see what’s happening in the industry.

    I go after world leaders in our industry who are across multiple industry sectors and multiple countries to give you a truly aerial view of the industry!

    What you’ll love about this series, is that I chew the thin with an International industry legend in a raw, authentic interview. There is no editing and I have no idea what our guest will say, so this can go anywhere!

    So far we have chatted with:

    These can all be seen on the Active Management YouTube Channel.

    In edition #7 I chew the thin with the owner of BASE Bangkok and host of Fitness Business Asia Podcast : Jack Thomas.

    We talk about:

    • The state of the industry in Asia;
    • The technology Jack uses at BASE to keep members engaged;
    • The new pricing structure Jack launched at BASE;
    • How they are keeping BASE clean and hygienic;
    • What fitness boutiques will survive and which ones may not;
    • And we discuss that it is OK to ask for help!

     

    Get The Scoop On The Aerial View of the Fitness Industry In The Active Management Community.
    Join the highly engaging Facebook community group for the exclusive early viewing of the show.

  • How To Grow Your Fitness Business Is No Longer A Secret

    How To Grow Your Fitness Business Is No Longer A Secret

    The resounding answer is peer to peer coaching:

    • Tapping into the knowledge and experience of fellow business owners allows you to receive multiple perspectives on business challenges and solutions.
    • Truly empathetic support from the same people who are facing the same pain, means you are not alone.

    This month in The Fitness Business Podcast’s new show: The Value Proposition, Eddie Tock the President of Rex Roundtables spoke with host, Sarah Pellegrino. They were joined by REX Members:

    • Jeff Sanders, CEO of Apex Athletic Clubs
    • Lisa Gorsline, President of Corpus Christi Athletic Club.
    • Kevin McHugh, COO of Atlantic Club

    These 3 members of REX Roundtables expressed the value they have received for their business thanks to this form of business coaching. But it was the personal support that pulls on your heart strings. The deep personal connection and care that members have for each other, shows the difference between REX Roundtables and any other program available in the industry.

    You can join a REX Roundtable now and enjoy a Fitness Business Podcast Scholarship