The Power Of Scarcity In Marketing

Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.

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The Gateway To Persuasive Sales Conversations

Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations.

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How To Keep The Team With Great Culture

Culture really is or should be your number one focus in any business. As a fitness business consultant, often,  I see a huge emphasis placed on creating amazing culture with members,  however,  I see it missing when it comes to the company and their team.

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Exciting news – Ezypay and Hapana expand into South Korea

Ezypay has been supporting the Health and Fitness industry since its inception. With strong partnerships with industry leading gym management software providers in many countries, Ezypay are proud to have Hapana as one of the first integrated partners servicing the South Korean market.

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