Tag: fitness industry

  • Working Smart In Challenging Times For Gyms

    Working Smart In Challenging Times For Gyms

    Working smart in challenging times seems to be the secret sauce of the REX Roundtable Members in over the past 2 years and their number 1 2023 resolution.

    When we collected data, as of the end of 2021, the recovery rate of North American REX Members was 81.93%. Before doing this, had you asked me anecdotally , I would have said 60 to 80% was the range, not the average.

    Because of the culture of continuous learning and challenging each other to get better, many of the REX Members have followed several of Ram Charan’s “rules”. (Ram Charan is the most influential consultant alive, and counsel to the top companies, CEOs, and boards of our time.) Here are just a few for you to think about and see how quickly you can implement these:

    • Keep Investing in new products, service development and renovation. Most importantly, continue to invest in your brand! The more disciplined leader, who invests in the future now has a chance to really make huge gains on competitors.
    • Invest in your people. Reward them, not just with money but with recognition, as they face new challenges. Most of your team are now doing three the work they did just 2 years ago.
    • Communicate frequently, intensively and honestly. They will appreciate your candor as you seek their input to address difficult times.
    • In good times, you manage P&L and in tough times you manage cash and receivables, so focus on these!
    • Seriously consider how you can take the pain of your members if they are experiencing financial distress and may choose to reduce their involvement with your club. What kind of recession programs can you offer them that will help reduce financial pressure on their budgets?  Even if this does not make a huge difference, the intention to help and the care that is expressed in such intentions can have a beneficial impact on customer loyalty when they are choosing what they may have to cut out of their budget.
    • Cut back and prune selectively. Do not use across the board budget cuts to balance your budget.  Look at those things that your business is doing that have low benefits and high costs to you.  Which products or programs or services are more expensive than others?  Cut them back and take the saved money and time to invest in those parts of the organization that seem a bit stronger at this point.

    Bring your key thinkers together.

    The research shows over and over again when a strong group of people think through their reactions to a high-stressed situation, they are much more likely to survive it successfully.

    This is a huge advantage for every REX Member.

  • Exciting news – Ezypay and Hapana expand into South Korea

    Exciting news – Ezypay and Hapana expand into South Korea

    SYDNEY, 14 February, 2023 – Australian company, Ezypay, is one of the first subscription payments providers to offer their services in South Korea, solidifying its significant presence in the Asia-Pacific region.

    With over 25 years of experience in the subscription payments market, Ezypay is already well established across Asia with billing in Malaysia, Singapore, Philippines, Thailand, Taiwan, and Hong Kong. The recent expansion into South Korea reinforces the company’s continued commitment to the region, where they have introduced subscription solutions to a variety of industries including Health and Fitness, Education and Real Estate. Ezypay’s innovative billing platform is a unique offering in the South Korean market as subscription payments are a relatively new payment strategy – a common theme across the region.

    James Foster, Ezypay CEO comments “Launching our unique subscription payment services in South Korea is another great milestone in the ongoing growth of our business. Like the other markets in which we support, we see an increasing need for merchants to offer their customers a more flexible way to pay; increasing customer satisfaction, reducing churn, improving cashflow and offsetting the risk that often comes with upfront or one-off payment strategies.”

    Ezypay offers South Korean merchants a new payment option with localised support. As a registered local entity, Ezypay has actively worked to meet security and other regulations to ensure merchants’ customers are provided with relevant, local payment options and are not subject to cross-border fees. Obtaining local acquiring highlights the ongoing efforts to improve the overall customer experience and increase collection rates for merchants in South Korea.

    Ezypay has been supporting the Health and Fitness industry since its inception. With strong partnerships with industry leading gym management software providers in many countries, Ezypay are proud to have Hapana as one of the first integrated partners servicing the South Korean market.

    Jarron Aizen, CEO of Hapana adds, “Expanding into South Korea has been an exciting journey for Hapana. Being able to provide our clients with an end-to-end software solution that delivers a high quality, seamless solution for their growth is exactly what Hapana wants to continue doing across Asia Pacific and globally. Partnering with Ezypay enables us to provide a billing platform that, together with our software, gives fitness brands and owners the security, reliability and depth of operational functionality to focus their time on what really matters – growing their business.”

    Hapana’s focus is on providing an end-to-end online business platform to fuel efficient business growth and the secure handling of customer data, with important features such as Membership Management, Bookings, and Scheduling. The complete integration with Ezypay’s cloud billing platform, accredited with the highest payment security accreditation, PCI DSS Compliance Level 1, allows Hapana to continue its growth throughout APAC with the reassurance of enhanced payment security.

    By expanding to South Korea, and through their partnership with Hapana, Ezypay provides the market with more opportunities to collect payments easily. Foster noted, “Ezypay is more than just a payment provider. We are continuing to shape and guide the direction of subscription payments in Australia and the Asia Pacific region, and we are grateful to be working with strong partners such as Hapana.”

    About Ezypay, www.ezypay.com
    Ezypay is a multi-award winning FinTech company specialising in the provision of subscription and recurring direct debit payments. Since its establishment in 1996, Ezypay has continued to support businesses to generate revenue and settle complex financial scenarios with recurring customers the easy way.

    Ezypay’s cloud-based payment platform offers businesses a suite of easy-to-use subscription management services to automate recurring direct debit payments. The platform enables merchants to easily set-up flexible payment plans across different sites, to offer multiple payment options to their customers, including direct debit and credit card, and to improve revenue collection rates through advanced failed payment handling capabilities.

    The Ezypay platform is PCI DSS (Payment Card Industry Data Security Standard) accredited, ensuring all customer debit and credit card handling, billing and payment processing are achieved at the highest level of security. As a modern cloud-based system, it can be used as a standalone platform or integrated into existing business software through a set of powerful APIs.

    Ezypay has processed over $3 billion worth of subscription payments in 9 countries across the Asia Pacific region (Australia, New Zealand, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, Thailand, and South Korea) and are continually expanding.

  • Master The Chemistry Of Change

    Master The Chemistry Of Change

    WHAT YOU’LL LEARN ABOUT HARNESSING CHANGE

    • How managing and championing a significant shift is entirely possible
    • Learn the steps to cultivate a growth mindset
    • Taking the first step to become a Change Enthusiast
    • The Power of Change Enthusiasm: How I Found My Purpose and Invite Others to Do the Same
    • How to Embrace Change with Optimism and Positivity
    • Change and Emotion in the Workplace
    • Creating a Resilient Culture for Change and Growth Challenges

    See changes as an opportunity – Cassandra Worthy

    Cassandra Worthy is the founder of Change Enthusiasm Global, which helps businesses work through change. She is also the keynote speaker at the upcoming IHRSA 2023 conference in San Diego.

    Cassandra has a natural curiosity and used math and science to uncover the mysteries of life. She studied chemical engineering at Georgia Tech and pursued a career in consumer packaged goods, allowing her to travel and solve complex problems. She experienced many significant changes and disruptions, notably being part of two major acquisitions in the CPG industry – one where she joined a recently acquired business, and another where she was part of a business being acquired.

    Cassandra has experienced both sides of a disruptive change, feeling the pain, frustration, anger, fear and anxiety that come along with it. Through this, she has cultivated a mindset of change enthusiasm – shifting her perspective to see moments of change as opportunities for growth and learning. Following her curiosity, she ended up on a stage talking about change, enthusiasm, and embracing their purpose of inspiring others. She believes that moments of disruptive change can be seen as chances to bring light, joy and energy to the world, and strive to help others do the same.

    Cassandra Worthy is here to preach about cultivating a mindset and shifting your perspective, so you can ensure your organization has the tools to grow through change.

    Listen to the show by clicking here

     

  • If You’re The Fitness Business Leader – Step Up Now!

    If You’re The Fitness Business Leader – Step Up Now!

    As leaders we have to make decisions but real leaders make the harder right decisions.

    There are lots of decisions we can and should make but generally there is only one harder right decision and that’s one you need to make!

  • How To Build A Brand With Personality

    How To Build A Brand With Personality

    Debbie is a brand strategist by profession and graphic designer by trade, who celebrated 20 years in business in 2022. She is the author of Brand Magic – How to build a brand with personality and is an active entrepreneur. Debbie founded multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalities system. She recently launched Brand Magic – a platform to educate creatives in brand archetypes and empower them to create more profitable businesses. She is the branding expert on the Build My Brand 12 part series and the creator of the online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.

    Born and raised in Apartheid South Africa, on the border of the world famous Kruger National Park in a small bush town of White River, Brand Strategist and Graphic Designer Debbie O’Connor grew up without brands such as McDonalds, Nike or Pepsi due to sanctions. Yet somehow she still knew about these brands. This is when her fascination with branding was born. Fast forward a few decades, and Debbie is now the Creative Director of multi award winning creative studio, White River Design. She is a sought after presenter and trainer, has online branding programs and a unique Brand Personalities system to help businesses find and understand what their Brand Personality is. She recently launched the book Brand Magic – How to build a brand with personality. She loves live theater, travel, and alcohol ink art.

    Consistency is key when it comes to branding – Debbie O’Connor

     

    WHAT YOU’LL LEARN

    • What are brand personalities?
    • Advice on how to change bland and boring brands
    • Setting up our brand experience by using our 5 senses

    Listen to the show by clicking here

  • Where Do You Spend Your Money In 2023?

    Where Do You Spend Your Money In 2023?

    We all know the past 24 months has been like we have never experienced.  Our priority has been to keep members while still acquiring members! We have scrambled and pivoted to get those member numbers back up!  The question to ask ourselves, “have we been spending energy in the right place?”

    For years, there are numerous sessions at conferences on member acquisition and retention where we are taught strategies to have success in these areas.  Even now we saw more webinars on solving the great member number challenge with marketing.

    One of the most compared key performance indicators at REX Roundtables is the marketing spend as a percentage of turnover.  Then the conversation turns quickly to how is that marketing dollar spent.  The focus on marketing for the member number challenge.

    And one of the fastest growing categories on the vendor side of the industry is technology.  Companies want to help us funnel, automate and communicate efficiently with prospects and members.

    However, the clubs with a strong community and growing and the glue to any community is the people.  A club is where you feel like a member, not a number.

    Your team, your people give that ‘club feel.’

    It is not the bells and whistles of your incredible equipment and facility, it is the people that ring the bells and blow the whistles that make a difference to the members.

    The problem is good people are leaving our industry. As an industry and as operators, we are not marketing what an incredible industry it is to work in.

    A mid-2022 Gallop survey found that 48% of the US working population are actively searching for new employment opportunities.  So then we hire a new person, there is a higher than average probability that that new hire will be trained by a highly disengaged staff member – perpetuating a dysfunctional culture.  Further, the same survey showed loss of productivity of non-engaged staff is equal to 18% of their annual salary.  So the current scenario is costing us money and people.

    The survey dove deeper and found that it is not a role or pay issue causing disengagement. It is a workplace issue.

    We have also changed the way we all view work and their quality of life.  People want managers who care, engage and give them a sense of purpose, inspiration and motivation to perform. They are looking for these as reasons to stay.

    What does all this mean?

    The key to your success in 2023 is your people.  You must be willing to invest to find great people and invest to keep great people.  Just as you use energy and resources to find and keep members you must do the same for your staff. Add a line item in your budget to spend on your people and marketing to attract the best people.

    This is not about lavish staff parties and team building activities. Look at what people want, so bake that into the culture of your business – caring, engagement and purpose.

    This means you have two tasks.  Firstly, ensure you have this culture and secondly market to the labor force you’re a great place to work.  Testimonials from happy staff.  Success stories of career progression. And your list must continue as you are no longer competing for good people with other gyms and studios, you are competing with other industries.

    To help plug the member retention hole or fill the prospect funnel, is provide a phenomenal place to work.  This requires you to step up as a leader and every day work on making your workplace the best place to work.  At REX Roundtables, we use the checklist in First Break All The Rules by Marcus Buckingham to always check in with staff and then for us to learn from each other on to how to score higher.

    Your role in 2023 is to be the leader of people and become an employer of choice.  Your goal should be to have line of people wanting to work for you.  When you have people lining up to work with you, you’ll have a line of people wanting to join you.

    You’ll know when you get it right because as the late Tony Hsieh said at IHRSA in 2011 most positions vacant at Zappos were filled before going to the general public.  The current staff found people to work for them because they loved working at Zappos.  Just like with members, staff referral is the key to building the culture of your business.  When your staff are happy they’ll tell their friends to work with you.

    Now is the time to learn and tomorrow is the time to act.  Your greatest asset is your people, so focus on your people and you will reap the rewards in 2023.

  • Finding & Selecting The Right People To Join Your Team

    Finding & Selecting The Right People To Join Your Team

    Jamie Van Cuyk is a small business hiring consultant who helps women business owners and leaders expand their unique businesses by teaching them to master the hiring process. Jamie is also the owner and lead strategist of Growing Your Team.

    After leaving a successful corporate career to follow her entrepreneurship dreams, Jamie quickly learned that many entrepreneurs had no or minimal experience hiring and managing teams. With ineffective teams being one of the top reasons businesses fail, Jamie felt inspired to help companies overcome this challenge and succeed.

    Today, drawing from over fifteen years of leadership experience, Jamie proves bespoke hiring frameworks and comprehensive guidance to women entrepreneurs and leaders, so they can become confident leaders who hire right every time.

    If you are talking to everyone, you are talking to no one – Jamie Van Cuyk

     

    WHAT YOU’LL LEARN

    • How to Position Yourself as the Employer of Choice
    • The Key Inclusions in Every Job Advertisement
    • 3 Questions to Ask in Every Interview
    • 3 Tips for Hiring the Right Person for Your Business
    • Hiring Challenges for Small Business Owners
    • 3 Tips to Attract the Best Candidates
    • How to Hire Your Ideal Candidate in 4 Steps
    • How to Write a Job Posting That Attracts the Right Candidates
    • How to Write an Effective Job Posting
    Listen to the show by clicking here

     

  • Stop Staff Training NOW!

    Stop Staff Training NOW!

    When your team come to you with a problem the opening statement probably is something like, “Just wondering what you think I should . . .”

    As a manager you may well jump in and give them the solution or answer to their question.

    As a leader, try this answer, “I know what I think we should do, what do you think?”

    When you provide the answers, you train your staff to come to you with problems.  That doesn’t help them grow, your business operate efficiently or ever give you a day off!

    Try it . . . “I know what I think we should do, what do you think?”

  • How To Create a Team That Excels Your Business

    How To Create a Team That Excels Your Business

    Our last few blogs have all been about recruitment – the ‘how to recruit’ more specifically. What’s often not talked about in the fitness industry is what do you need to recruit to create a team that excels? I am not talking about team culture, that’s coming next edition. I am talking about a team that produces results, has clear job descriptions and who can harmonise working to their strengths. 

    When we look at the research for “high performance teams” there are a lot of results and a lot of research conducted from a corporate setting. However most fitness facilities are much less corporate in their approach and I believe there are some fundamental lessons we can take from other industries that can help teams excel. The biggest 3 factors that affect performance in teams in any workplace are relatedness (culture), competency and autonomy. Today we will delve into what competency and autonomy look like in teams in the fitness industry. 

    Competency stems from the assuredness one has to perform their role in a sufficient and successful way. However there are two parts to competency. The first being the expectations laid out by the employer to the employee on how to conduct themselves and how to achieve results in their role. Working as a PT in big-box for many years, most of the time ‘competency’ was measured by a trainer’s ability to attain a certain number of sessions per month (rightly or wrongly). As a group exercise instructor, there are often a lot less indicators and measures of competency set out by the employer. So we ask the question – how does a group exercise instructor know that they are good, bad or mediocre at what they are doing? 

    When employers are looking to create a team that excels and performs well, one of the first questions you need to ask yourself is how do you measure success, growth and performance? Is it a numbers game akin to personal training targets? Group exercise instructors who consistently have over 75% capacity classes might be one way you can measure competency. Class and instructor rating systems have been increasingly adopted throughout the fitness industry. The biggest caveat with these rating systems is you have to factor in personal preference and give people the chance to voice their praise, criticisms and concerns. Without the ability to give people a voice, a number out of 5 may tell you some aspects of performance and competency, but may not tell you how to change that and grow the instructor. 

    What about the instructors’ competency behind the scenes? Do you have other tasks for them to complete in the facility that they are also measured on? What is their level of customer service before and after class? What about how tidy they leave the studios? There are many ways and avenues to help people achieve a high level of competency in the workplace. As always the first step is with the employer to set the expectations of competency and behaviour, measure it in a meaningful way and show staff members how to progress. 

    When these systems are in place we can then see if the instructor is achieving ‘autonomy’. Once someone has achieved a certain level of competency in their tasks they can start to make those tasks autonomous. This does not mean complacency, autonomy suggests that they do not often have to be reminded to perform tasks critical to their role. Autonomy can be about how effortlessly as a team you can give constructive feedback and enact it. Autonomy is also about conflict resolution and communication. 

    If team members are not aware of expectations they should be meeting in the workplace this is often where conflict arises, or worse, unspoken resentment. If staff members cannot automatically complete tasks to their level of competency as tasks are always changing, then autonomy cannot be attained. Autonomy is a systemisation and a synchronisation of the tasks that need to be completed in any facility and being carried out seamlessly (most of the time). 

    Are you as a manager constantly ruffled and frustrated because you feel like others ‘aren’t doing their job’ or ‘putting in’? That’s a red flag for competency and autonomy. Do you notice a ‘hierarchy’ amongst instructors where if one is influenced all are? There is another red flag. Do you hear staff members saying or repeating phrases to members and other staff such as ‘I’m unsure’, or ‘just ask the manager’? These can also be red flags for autonomy and competency. 

    Your task as manager and owner of a facility is to ensure you have water tight job descriptions, set expectations for all staff members and measures of progress and growth. If you notice you haven’t done this previously it’s okay. Set time aside over the slow time in Dec & Jan to go through these in depth. Formulate a plan of action to implement any and all changes that you think are necessary to drive growth. Beware as these actions will drive anyone away who is not invested in you and your facility. However it could be the cleansing you need for your time to get things moving in the right direction. 

    If you do not have a measurement system for your instructors growth and progress we can teach you! Join our Retention Handbook community for a foolproof way to conduct instructor assessments. Learn how to implement these into your team systems seamlessly and ask questions in our group along the way. Head to our website to find out more

  • Selling From The Heart with Larry Levine

    Selling From The Heart with Larry Levine

    Larry Levine is the best-selling author of Selling from the Heart and co-host of the Selling from the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional. In 2014,  Larry faced the challenge of prospecting for new business in one of the country’s most competitive markets, as he secured over $1.3 million in business by integrating social, authenticity and credibility.

    Larry firmly believes in life, we all have our “a-ha” moment. He realized he takes the greatest enjoyment in life when he gives back to others. We live in a technology-driven world, but we need to acknowledge that the foundations of all we do are still built on human-to-human interaction. It’s about bringing authenticity, sincerity and substance to the sales profession. Larry sees a sales world where authenticity, integrity and heart are brought to the forefront. The time is now to bring our hearts to what we do. In today’s ever-changing business world, how do you stand out? How do you appeal to customers as buying habits change? Today’s buyer, being digitally savvy, has instant access to information on Google and pre-screen reps based on what they find online.

     

    The faster you can get to their heart, the faster they will share things – Larry Levine

     

    WHAT YOU’LL LEARN

    • Selling from the Heart
    • Two Ways to Sell Successfully
    • Is Selling a Knack or a Learned Skill?
    • How to Build Authentic Relationships
    • The Importance of Selling the Why
    • The Power of Connection in Sales
    • The Power of Storytelling in the Fitness Industry
    • The Importance of Knowing Yourself in Sales
    • The Power of Selling an Inspirational Experience
    • The Power of Asking the Right Questions
    Listen to the show by clicking here