fitnessbiz 2024 Archives - Active Management

Members Want to Earn Status In Your Business

By JT | June 21, 2024

If you want to boost your competitive advantage, you must understand that gaining status via loyalty programs appeals to the human basic need for acceptance and identity.

“I hate waiting! Don’t you?”

By JT | June 7, 2024

If you want to boost your competitive advantage, then identify the places your members wait in your facility and then either fill that wait time or kill that wait time.