You have to love the fun element in this campaign.
It would be great to have this opportunity to market your business and what a cool, unique and just damn funky way to do it!
Not possible for everyone but just puts a smile on our faces.

We can see what they are trying to do but just think they have missed the mark big time – and we say big time as they had the opportunity to educate and then convert to members with quality information.
Here are 3 samples:
The copy could have included how long they need to exercise to burn off the food. It could have provided a range of exercise options to burn off the food. It could have done so much more . . .
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