Posts Tagged ‘old brain’
Fitness Business Marketing Must Trigger Emotions
The old brain is ONLY triggered by emotion. Emotions create electrochemical responses in our brains. These reactions directly impact the way process & remember information.
Read MoreGym Marketing Relies On Visuals For Impact
The old brain is visual. This maybe because the optic never is physically connected to the old brain & this nerve is 40 times faster than the auditory nerve – from the ear to the brain.
Read MoreIn Your Fitness Business Marketing, Anchor Powerful Starts And Ends
If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle.
Read MoreTo Attract Prospects To Your Gym Or Personal Training Drop The Jargon
The old brain is not qualified to process written language or the use of words, especially complicated ones and jargon.
Read MoreContrast Marketing Is Critical For Your Fitness Business
The old brain is sensitive to clear contrast.
Read MoreSelf-Centred Marketing To The Old Brain For Your Fitness Business
The old brain is responsive to anything pertaining to self. Think the old brain is the centre of “ME” with no patience or empathy for anything that does not immediately concern its own wellbeing and survival.
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