Posts Tagged ‘strategies’
Contrast Marketing Is Critical For Your Fitness Business
The old brain is sensitive to clear contrast.
Read MoreSelf-Centred Marketing To The Old Brain For Your Fitness Business
The old brain is responsive to anything pertaining to self. Think the old brain is the centre of “ME” with no patience or empathy for anything that does not immediately concern its own wellbeing and survival.
Read MoreTo Market Your Fitness Business, Talk To the Old Brain
Having the best service or equipment, does not mean people will buy from you. Let me explain why . . .
Read MoreIHRSA Institute Is A New-Old Must For Fitness Industry Management
OK . . . OK . . . I maybe biased as I attended the IHRSA Institute over a decade ago and now I am part of the Faculty BUT this professional development program is back and well worth your investment. When I attended many moons ago, it was unreal!!! I learned lots and connected with…
Read MoreWhy Pride Matters More Than Money: The Power of the World’s Greatest Motivational Force by Jon Katzenbach
The book that turns our understanding of motivation on its head . . . and shows why most companies get it wrong.
Read MoreFirst, Break All The Rules by Marcus Buckingham and Curt Coffman
The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals.
Read MoreLove ‘em or Lose ‘em by Beverly Kaye
With replacement costs high and start-up time critical, employee retention is more valuable than ever.
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