Tip #8 Load Your Videos Directly On To Facebook
According to Hubspot “43% of people want to see more video content from marketers and 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.”
There are two popular options when it comes to videos. You can:
- Embed a YouTube video
- Directly upload/embed a video on Facebook
You wouldn’t think there’d be a big difference, but the results from BuzzSumo’s analysis showed otherwise. When it comes to the number of interactions video posts get, embedding a YouTube video only gets an average of 140.75 interactions, a fraction of the 951.48 interactions that directly uploaded videos get.
This simply reinforces the need for video in our marketing arsenal and it appears that Facebook users love videos that are uploaded directly.
Further data suggests that Facebook Live videos are viewed 3 times more than recorded videos.
Do You Need
- Help to improve your Facebook Live videos?
- Advice to increase views of Facebook videos?
- Encouragement to launch a Facebook Live video show?
Get all these in “The Hottest Tips For Video Live Streaming” ebook right now by clicking here.
Next Week - Cut The Jargon In Your Facebook Posts
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.