Top Tips From Bill Besselman On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast from Bill Besselman:
A personal trainers role has the opportunity to become increasingly important, because they have access to data and knowledge and they will have more reach into their clients life than they have ever had before – Bill Besselman
Go back to your mission, what’s your purpose? If you focus on your purpose you will see that technology is a great enabler, that it will help you do what you intend to do in a way that you couldn’t do before – Bill Besselman
And Bill’s top tips are:
- Just like in a gym environment, early engagement for new members is instrumental. Bill says, on day zero, we need to help them find friends in their community. Those people who find two or more connections in the first day, their probability of staying around for that first year – sky rockets!
- Key elements to keep people motivated are: Social engagement, Content and Coaching tips – helping people understand what all the data means to them.
- With the right apps, a personal trainer can be with their client all day.
- A personal trainers role has the opportunity to become increasingly important, because they have access to data and knowledge and they will have more reach into their clients life than they have ever had before.
- When it comes to technology, you can run and hide, you can curse it, or you can embrace it.
- As for the future, Bill suggests to go back to your mission, what’s your purpose? If you focus on your purpose you will see that technology is a great enabler, that it will help you do what you intend to do in a way that you couldn’t do before.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.