Top Tips From Ilana Wechsler On The Fitness Business Podcast
Here is what resonated for me on this week’s podcast with Ilana Wechsler sharing the first thing to do before advertising on facebook:
You don’t need a huge budget but you do need to be strategic – Ilana Wechsler
And Ilana’s top tips were:
- With Facebook ads, you don’t need a huge budget – you just need to be strategic about where you spend your money.
- By installing the Facebook pixel on your website, you can track who has been to your site from any online traffic source in the past 6 months – which therefore means you can be very specific with your ad targeting – don’t forget – if you’re not technical – like me – Ilana has given us a free video on how to install your Facebook pixel on your website.
- Video is such a powerful tool for the fitness industry.
- It’s essential to use good quality video and images for your social media posts.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.