Top Tips From Lisa Simone Richards On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with Lisa Simone Richards on how to get your fitness brand in the media:
Everybody has a story, the challenge is to come up with an interesting way to tell it – Lisa Simone Richards
And Lisa Simone’s top tips were:
- Everybody has a story, the challenge is to come up with an interesting way to tell it.
- Capitalise on stories that are already existing – think about seasonal stories around Winter, Summer etc.
- Pitch when you have something of value to share.
- Always consider how your product or service relates to the audience.
- Social Media is a great way to connect to key media contacts like fitness and lifestyle editors.
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Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.