Top Tips From Rachel Bevans On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with Rachel Bevans on understanding and developing your brand:
Purpose is what drives you beyond profit – Rachel Bevans
And the top tips were:
- Your values are what help you connect at the very core.
- Purpose is what drives you beyond profit.
- If your internal and external brands are aligned, it means that everything you promise, you will deliver against your experience.
- You need to know what you stand for and communicate it and behave like it.
- When developing your brand, be sure to consider your own thoughts and wishes, your customers, your team and your business stakeholders.
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Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.