Top Tips From Jeb Blount On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with Jeb Blount sharing the 5 most important questions in sales:
Likeability is the gateway to human connection – Jeb Blount
People don’t buy for your reasons, they buy for their reasons – Jeb Blount
And Jeb’s top tips were:
- The human experience is far more important than anything else.
- Although technology is driving customer experiences, studies show that it’s how customers interact and how they feel about the people in your business, that will have more of an affect on their decision to choose you.
- Someone will do business with you if you can bridge their problems with your solutions, and do it in a way that you use their language (which you learnt because you were listening to that person).
- People don’t buy for your reasons, they buy for their reasons.
- When your prospect is talking, your mouth needs to be shut. When you listen, you make them feel important.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
Subscribe to The Fitness Business Podcast Show Notes to receive all our podcasts as they go live!
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.