Top Tips From Justin Tamsett On What A SIP Has To Do With You From The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with Justin Tamsett on what a SIP has to do with your fitness business:
“Consumers tend to support brands kind to the environment. Now they support brands kind to their staff” Justin Tamsett
And JT’s top tips were:
- When you run a competition, you need to ensure everyone has a fair chance of winning.
- Consumers now want to support brands that are kind to their staff – which means make meaningful positive changes to your internal culture and then tell the world about it.
- Party for 1 – Be aware of what consumers want, be careful not to push them into something that we want (eg: small group training) – maybe they don’t want to share!
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.