What Is The Difference Between An Avatar & A Buyer Persona?
The answer to this simple . . . NOTHING! They are just names but they mean the same.
The most important cog in the machine we call a business is a customer. With that customer our machine can operate. No customer, no operation!
This means the more and the better you know your customer, the more efficient your machine will operate.
There are three key questions that you need to answer on your customer, so you can build an avatar or buyer persona:
- Who is your ideal customer?
- Where are they hanging out?
- What are their challenges?
Then you better have a product that can solve those challenges!
Seriously, when you know the answer to these 3 questions, your life just got 1000% easier. Your marketing and sales process will be impacted positively as you will save money, energy and resources as you speak directly to them, with your:
- Content Marketing – The social media posts/memes, blog posts, videos, should you create will speak to them
- Paid Traffic – You will know what paid traffic to use, as you know what platforms they use.
- Product/Service Creation – You can design specific products, offerings, challenges, services and more when you know your customer.
- Copywriting – What you do in your email marketing, ads and sales letters will lead them to buy from you.
Want to Know More About Avatars?
You may like to check out this blog I wrote If You Market To Everyone, No One Will Respond
Here is an old video with a young message, as I explain the “things” you need to do before putting a pen to paper in your marketing.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.