Why Write Letters

By JT | June 13, 2013

I am hopeless at writing letters, but on reading these reasons why we should send letters, maybe I will start again …

To follow-up on a salesperson’s call
To set up an appointment
To apologise for something you may have done wrong
To compliment someone for something
To recognise an anniversary of almost anything
To celebrate holidays other than Christmas – Thanksgiving and Valentine’s Day, for instance
To solidify the telephone contact you’ve made
To solidify the in-person contact you’ve made
To thank someone for seeing your demo or hearing your presentation
To thank someone for making a purchase
To thank someone for their time even if they said ‘no’ to your offer
To thank someone for giving you a referral
To welcome someone to anything at which they’re new
To applaud someone for a job well done
To reiterate how much you’ve enjoyed working with someone
To congratulate on a promotion or new job
To mention that you saw the person in the news (include the clipping)
To congratulate on a special achievement or award
To thank a person for doing a favour for you
To thank someone for exceptional service
To let a person know that you appreciate their product or service
To thank a person for their time
To express regrets if regrets are merited
To thank someone for inviting you to something
To tell someone that you hope they get well
To express condolences
To congratulate someone on a new baby, marriage or new home
To recognise a person’s birthday
To announce a new product or service that you offer
To give advance notice of a discount you’ll be granting

Time is of essence when reading, so make sure your letters are accurate, brief, clear and reflect your personality. Ensure they have that intense personal feeling, which can be conveyed by handwriting.

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.

www.activemgmt.com.au

Posted in Marketing