See Inside Aire Urban San Diego, USA
Looking for an allover workout on my first morning in San Diego, I googled and Aire Urban popped up! And their website was a bit clunky but the gym looked very cool. Lots of functional equipment, high energy classes and a great video on their home page. I was excited to hit this club.
Who is Aire Urban?
Taken directly from their website:
“At Aire, our training takes you beyond formulas and unstructured sessions.
We will work with you, using our own evaluation and assessment system, to determine your current fitness level. We formulate realistic goals for you and establish a multi-layered program that will produce solid results in both fitness and health.
We evaluate each individual’s stamina, strength, stability, flexibility and injury potential to develop a whole body approach to successfully reaching your goals.
Our team of elite trainers understands the biomechanical, physical and emotional aspects of safe, effective and engaging workouts.”
What I Love About Aire Urban
I love the opening video right on their home page. While a little long it gives you an amazing overview of the club and you get a real feel for the place. Of course it could be improved with more up beat music and perhaps introducing some of the trainers or even a couple of members saying why they love the club. Nevertheless, the concept is great and a great example of what can be done. Check it out here on YouTube:
My Experience At Aire Urban
My experience started poorly as I struggled to get in! Maybe I was just suffering jet lag but I didn’t read the signs to realise I needed to go down not up. I felt a little lost!
Just before I got to the front counter, these were on the wall . . .
I have to admit I love seeing real testimonials. Theses were some of the best I have seen. The before and after pictures emphasized the stories were authentic and powerful. While they were long the larger font emphasized key points and while subtle was effective. From a presentation perspective they were mounted, so looked superb. I was impressed.
A semi-smiley lady who made me feel welcome with directions around the club greeted me but there was something missing around hospitality I felt.
The class was a solid workout but nothing special. The program was written on a white board at the front and we just followed it ourselves with little to no feedback. I felt there were lots of opportunities for the teacher to connect the participants but while it was group training, we very much kept to our own space.
I felt the teacher was going through the motions. I know it is hard to be ‘up’ every day but she was on ‘stage’ and I was looking for some energy and just wasn’t getting anything back. Although I was struggling to get my feet in the TRX and she showed me a much easier and faster way to get them.
The teacher I would rate as:
- Entertainer – 3/10
- Coach – 4/10
- Instructor – 6/10
At the time of my visit, they were running a Facebook Check-in Competition. This was not mentioned during my class, so this was a missed opportunity to promote what they were doing.
Since my workout, I am on the email list for Aire Urban. The email marketing is poor and inconsistent.
I have to be honest the online brand looked incredible and I was excited to visit and attend. But the actual experience didn’t match my expectations.
My summary:
- On-line booking – 7/10
- Branding – 5/10
- Workout experience – 5/10
- Service experience – 4/10
- Ongoing communication – 3/10
- Chances I would return for another workout – 5/10
Note – I paid $US20 for the visit and these are my personal experiences on the day of workout.
To see inside Aire Urban with JT’s eyes, become an Active Management Member for as little as 24.90 a month. You can see:
- A close up of the testimonials
- The Facebook Check-in Competition
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- And more
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.