17 Tips To Get Your Fitness Business Facebook Page Humming!
Over the next 17 weeks you can expect a blog a week to help you boost engagement on your business’s Facebook page and therefore organic reach.
The cold hard facts of Facebook are:
Organic reach is very difficult these days. There are some things we can do consistently to help our reach.
To get you started, here are the results of a BuzzSumo study:
- The best time to post is between 10 PM and midnight of your audience’s local time
- Posts with questions and images get the most engagement
- The best day to post is Sunday
- Posts that link to articles between 1,000-3,000 words get the most interaction
- Short post descriptions get by far the most interaction
- Directly embedded videos get over 6x the interaction of YouTube videos
- Images posted through Instagram get a 23% boost in engagement
- Posts with hashtags get less interaction than posts without hashtags
These findings are great starting points. They may or may not be right for you. Start by implementing them or test other options to confirm what works for you.
Next week: The Type of Post On Facebook
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.