Are The Latest Fitness Trends By The Fitness Industry OR By The Non-Exercising Consumer?
On the weekend, Australian breakfast TV show Sunrise “pulled together the top fitness trends for 2016.” I am not sure of their source, as they didn’t mention their source, but here is what they said are trends:
- Wearable technology
- Traditional body weight exercises
- High intensity work outs
- Rave Yoga
- Kangoo
- Jungle Body
Libby Babet from Buff Girls was the fitness expert and I have no issue with what she said at all. She simply explained the trends.
If you missed the segment here is the link – https://au.tv.yahoo.com/sunrise/video/watch/30587463/this-years-top-fitness-fads/#page1
My question is . . .
“Are ANY of this fitness trends designed to get the inactive moving? Or just ones that will cause the non-exerciser to power waddle to the hills as fast as their cankles will let them?”
I would suggest wearable tech is a definite yes. Look at what MYZONE is doing with MEPS and also the Apple watch with haptic beats to remind us to stand up. Maybe yoga ticks the box although you won’t see me doing it!
After reading ‘No Sweat’ and then listening to Michelle Segar’s interview on The Fitness Business Podcast it is more apparent to me than any other time in my life that if high intensity training continues to be a trend then we will continue to see the consumer say “That’s not for me!” And just not exercise!
As Libby says HIT is time efficient but as Michelle says it hurts people! And no one can handle being hurt 2-3 times a week forever!
So fitness industry when are you going to change direction and help the 80% of non-exercisers with a NEW trend that gets them moving and helps them see exercise as a gift? And what will that NEW trend be?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.