Elevated Fitness Could Elevate Service Levels
When you are on holidays and sneaking a workout in, you hope it is worth it. And when there are not many choices in Lake Tahoe, you take the closest and most convenient. So off I toddled to Elevated Fitness, across a car park from my hotel and in the centre of town.
I booked the night before my 6am session and should have been concerned as the website was slow to load. I’m sure if I was in NYC, LA, London or Sydney if the website was that slow to load, I’d have clicked off the site and searched another gym.
Who is Elevated Fitness?
Taken from their web site http://www.elevatedtahoe.com:
Elevated is a high altitude, carbon-neutral, human-powered fitness facility focusing on dynamic, scientific workouts.
What I Love About Elevated Fitness?
There are 3 things:
- The location!
- The bikes that were generating electricity.
- The way the clothing was stacked.
My Experience At Elevated Fitness
The class I booked for was 6am so perhaps whoever was opening didn’t get the memo!
I arrived at the studio at 5:50am and it was cold outside. I waited and waited at 6:05am (yep the class was 6am) a guy arrives carrying a dog! And sure enough he was there to open the studio. In fact as he opened the door, people leapt from the warmth of their cars to the studio.
My fellow class participants started their pre for the class and I stood around! I felt like I shouldn’t have been there or perhaps in the wrong place. Finally, the guy with the dog asked if I was Justin. I said yes and waited to hear his name but instead received the instructions for the class preparation: static stretches.
At this point I had no idea of this guys name (or the dog’s!) and really no idea what was going to happen. I was simply following the lead from the other members.
At no stage did the owner introduce himself. Still to this day, I am unsure of his name. We had to work with partners, he didn’t connect anyone with anyone, we had to do that ourselves. And during the class, he was checking his computer more than checking in on us.
To be honest, I just got into ‘my zone’ and trained. And it was afterwards I thought, what an opportunity he has missed this morning. Not with me but with everyone. With no connection or engagement, the attendees were ripe for the picking from a competitor!
My summary:
- On-line booking – 7/10
- Branding – 4/10
- Workout experience – 6/10
- Service experience – 4/10
- Ongoing communication – 2/10
- Chances I would return for another workout – 6/10
Note – I paid $US30 for the visit and these are my personal experiences on the days of workout.
To see inside Elevated Fitness with JT’s eyes, become an Active Management Member for as little as 24.90 a month.
Plus you can see other gyms, studios and facilities in the world like:
- Fhitting Room in New York
- Gym Box in London
- BFX in New Your City
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- 1Rebel in London
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.