Barry’s Bootcamp There’s Not Much To See But . . .
Every Barry’s Bootcamp workout studio looks the same: great red lights, treadmills, steps and dumbells. There is nothing special to see. But once the doors shut and the music begins so does your exercise experience!
Now to be honest with you, I visited a Barry’s in NYC about 3 or 4 or maybe 5 years ago. I went to the front desk and asked to look around. The receptionist pointed at the studio and said “There is it.” And I was uninspired with what I saw. I had not idea what all the hoopla was about!
I guess I had to try it to see!
I have now been to Barry’s in London, New York and San Francisco and every experience has been electric! The instructor pours so much energy and passion into the workout, you dare not work hard for fear you’ll let her/him down! And before you know it your 45 or 60minutes is up and you are tag teaming with the next of Barry’s disciples.
Who Is Barry’s Bootcamp?
Taken from their web site http://www.barrysbootcamp.com:
Since 1998, Barry’s Bootcamp has been delivering The Best Workout in the World® to a legendary following, including A-list celebs, models—even Olympic athletes. Our signature hour-long workouts include 25-30 minutes of interval cardiovascular treadmill routines and 25-30 minutes of strength training utilizing free weights, resistance bands, medicine balls and other equipment. Instructors, muscle groups and even workout segments vary throughout the week so that no one class is ever the same.
What I Love About Barry’s Bootcamp?
The answer is simple the experience!
From the minute you walk in to the studio to wait for the class to begin, you are literally rubbing shoulders with others who can’t wait to break into a sweat!
Then you hit the workout room and the lights signify work time! I have no idea of the quality or the safety of the programming – I guess it is all-safe as there is always full classes.
I can assure you what I love is the entertainers who run the classes. Every other boutique studio would call them instructors or coaches but I am calling them entertainers who motivate. They give so much in the classes that they must be spent afterwards!
Barry’s is one of a kind workout.
My Experience At Barry’s Bootcamp
I have been to Barry’s 3 times and I guess for the owners, they will be ecstatic to know that every experience has been the same. Registration at the front desk, on-boarding into the class by the instructor, the work out and the farewell were identical in every club. This is a sign of a great business.
I have to admit the only negative is that they do make you run FAST! I know you determine the pace on the treadmill but in that group environment, you just crank it! And sometimes I felt I was going too fast.
But seriously, that’s not a complaint!
You really work hard and sweat lots! I am not sure what they do with the air conditioning but I seem to sweat more at Barry’s than anywhere else. I did run under one of the red lights in London and I got really hot. In fact I had to hit the hallway as I was feeling a little queasy.
I also have never seen an overweight person in a class. So I am not sure how suitable or even if they attract an unfit beginner to exercise. It would be interesting to see how the instructor handles such a person, while still giving so much to the rest of the class.
I have nothing but praise for this business and I highly recommend everyone doesn’t visit Barry’s. As you’ll only see treadmills and dumbells. You need to do a class to truly immerse yourself in the Barry’s experience!
My summary:
- On-line booking – 9/10
- Branding – 9/10
- Workout experience – 9/10
- Service experience – 8/10
- Ongoing communication – 6/10
- Chances I would return for another workout – 9/10
Note – I paid $US30 for the visit and these are my personal experiences on the days of workout.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.