REX & Industry Leaders Roundtables Visit LA Clubs
The day before the IHRSA 2017, 120 US & European REX members and half a dozen Aussies took a field trip to 4 different health clubs in the Santa Monica area.
The 1st site was 24 Hour Fitness featuring their Immersive Spinning Studio for The Trip by Les Mills. The group was transfixed by the strong three-dimensional sense of the venture. This technology is clearly a step ahead of any other projection for spinning.
The next stop was at YAS – Yoga and Spinning. The largely female market of 3500 members keeps 90 half hour sessions filled through out the week. The owner – Kimberly Fowler – reported that many members would take 3 classes a week. A strong sense of community drives attrition to a very low number. With several locations in California YAS produces extremely high numbers for a boutique size club.
The next stop was named California’s #1 Gym by Men’s Fitness Magazine. Box ‘n Burn has the intensity of top-level Crossfit with a focus on serious non-contact sparring and boxing. They cater for adults as well as 2 levels of kids classes. Founded and led by ex-boxer Tony Jeffries Box N’ Burn also features the world’s number 1 boxing fitness certification course.
The last stop of our tour was Muscle Beach in Venice. Everyone appreciated a visit to this most famous historic site for bodybuilding.
We managed to corral about two thirds of the tour in this photo. In the center of the front row, in the red shirt and white hat is Will Phillips founder of REX.
Here are Ryan from Australian Fitness Network, Chantal from the Fitness Business Podcast, Andrew from Vision PT and me.
The REX staff members on the tour included managers for group exercise, personal training, marketing, sales, operations, and finance. Each function had a distinctly colored neckband so they could connect and network with each other.
At the end of the tour we poured into a huge reception hall at the Double Tree Hotel at a REX sponsored reception.
REX has discovered over decades of experience with that visiting clubs is always a positive experience for club owners and staff. We hope to continue running REX and Industry Leaders Roundtables field trips before Filex, IHRSA and Club Industry.
If you would like to know about the Industry Leaders Roundtable in Australia and New Zealand, click here
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.