#JTInTheRaw Show 65: Leading Millennials In Your Fitness Business

By JT | October 6, 2017

Any discussion on leadership these days is not complete without mentioning millennials! Why? Not because so much is made of how to lead millennials but more importantly they are and will be an ever-increasing component of our work force.

Welcome to #JTInTheRaw show 65 where I chew the thin on business and today we’re talking about those millennials! I’m going to share 4 leadership actions you can do to lead this generation.

My question for you today is that millennials were born between 1980 something and 2000 and something, give me either the start year of the Millennial Generation or the finish year of the generation. So that’s either:

1980 something? Or
2000 and something

The 4 actions I’m going to share you can use to lead your business, lead a department or even lead a sporting a team. No matter “what” we are discussing these actions will help you lead millennials.

Shout outs

A shout out to these awesome people, Chantal from The Fitness Business Podcast has been interviewing at Club Industry the past 2 days. Thanks Brent, Mark, Blair, Marisa, Deborah and Nick for coming to the party and joining in the Precor Quick Fire Five. You guys and gals were tops sharing your fav books. If you didn’t see the Facebook Live shows Chantal has done over the past 2 days then pop FBP and I’ll send you the link and you can watch! Just watching these 3 minute interviews are gold!

A shout out to Elisa Valentini, a PT from New Zealand, who watched last week’s show on how I think the fitness industry is failing new personal trainers. If you missed last week’s show I talked about how many skills a PT business owner needs when many don’t have, will never have and or are not interested in having! I also tell PT’s you don’t need more leads, so stop wasting your money on business coaches promising you leads. You don’t need them, you just need to do your job better and you’ll have enough enquiries! If you missed show 64, click here – it has been viewed more than 700 times!

Also a shout out to Active Management members! Don’t forget I am doing a Facebook Live Q & A for you today at 2pm Sydney time. You can send your questions to me via email, the form you have been sent, in the closed Facebook group or just ask me when we go live! Become a member now by going to www.ActiveMgmt.com.au/membershipoptions.

Leading Millennials

Ok so let’s get on with leading these Millennials!

As a reminder:

Baby boomers were born between 1946 & 1964
Generation X – 1965 to 1982
Millennials were born between 1983 to 2001

Perhaps the challenge with the millennials is they are the first generation that have not needed an authority figure to help them access information. They are often called the Netizens of the world, as they just access everything online now. They are the Screenagers who are tech savvy.

Three in 5 have working mums.

And 1 in 4 come from a single parent household.

Many of us employ millennials.

Many of us have team members who are between 16 and 34.

And what has been proven time and time again: a dissatisfied millennial will leave their job faster than any other generation.

Unless we want to have a revolving door for recruiting we need to lead our millennials with purpose, direction and care.

Here are four tips when leading a team of millennials:

Visual People

The majority of millennials are visual people. This means you’ll get a glazed look if you try explaining things to them. They are not auditory and they just won’t get it!

They also want to understand ‘why’ we are doing certain actions. They need a complete picture.

As leaders we need to help them understand and see:

The vision of the business – use images to project the future or what success for the business looks like.
What “good” looks like and what great “looks like.”
What success means to you, the team and themselves.
The results you are measuring against.

Scoreboard

Millenials respond beautifully to a scoreboard! Just like at sporting game, they like to know the score and how they contribute to that score.

Show 52 of #JTInTheRaw I focussed on building a scoreboard in your business. I went into depth on what should be on your scoreboard, where is should be in the business and of course why you need one! Watch show 52 here.

Check Ins

Your role is to check in with them. I would suggest weekly or at most monthly check-ins with department managers and then 6 monthly or at most annual check ins with you the business leader.

With the managers, I like to suggest the first 6 of the 13 questions Marcus Buckingham puts forward in the book First Break All The Rules. These questions are the foundation of a strong relationship but also give you great insight into the individual.

If you would like a format for the 1:1 meeting and my version of the 13 questions, then email me by clicking here. I’ll send you link to grab a FREE copy! No catches, no strings attached just a gift to you! This is the form I used in my business to great success. In fact, I am about to start using again with my team.

At minimum, I would suggest when you meet with them ask:

Why do you like working for their manager?
Why do you like working for the business?
What will keep you happy and working here for the next 6 months?

These are what I call ‘Keeper’ Chats.

Weekly Keeper chats with department leaders and 6 monthly Keeper Chats with the business leader are my recommendations.

Relationship

The most critical aspect of leading millennials is the quality of the relationship between managers and millennials. Another reason why your Keeper Chats are critical but so too taking 2 to 3 minutes out of your day to engage with your millennials – just saying hi and helping them see they are making a difference.

Your goal is to create an engaging work environment. You need to lead this. You need everyone to realise there are no employees there are human beings in your business.

Summary

I guess in summary when leading your millennials you need to connect with and care for them and in return they will connect and care for your customers.

Did you find that useful? I know the emphasis is on millennials but to be honest, I think you should follow these 4 steps with any aged team member. Hit the love heart if you agree.

Do you have any tips to share on how you lead millennials? Love to read them pop them in the comments below.

As always if you know someone who would benefit on picking up 4 tips to lead a team better, please tag them in the comments below by popping their name in the comments.

Thanks for tuning into #JTInTheRaw show 65. I really appreciate you taking 20mins out of your day or your life to listen to me and I hope you get a great return on your time investment. If not I’ll give 10 times the amount you paid to listen to #JTInTheRaw!

Next week I’ll be en-route to a special location, so you’ll have to join me to find out where I am heading and where I’ll be! Same time next week!

Quote of the Week

If you want to win a new customer tomorrow, then connect with your team today as human beings not employees.

Do you want to work one on one with JT?

Check out all previous shows here: http://www.activemgmt.com.au/category/jt-in-the-raw/

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.

www.activemgmt.com.au

Posted in JT In The Raw and tagged #HustleModeOn, #JTInTheRaw, Business Coach, fitness business, fitness industry, Justin Tamsett, Personal Trainer, personal training business, video

74 Comments

Cameron Jones on October 6, 2017 at 08:02

1985-2005
- Cameron Jones on October 6, 2017 at 08:58
  
  I was the only one to have a guess Justin Tamsett
Cameron Jones on October 6, 2017 at 08:03

Seating here with my 2 yr son watching u
Cameron Jones on October 6, 2017 at 08:05

They great vids of tips
Jay Younger on October 6, 2017 at 08:06

64 cheers JT
- Justin Tamsett on October 6, 2017 at 09:22
  
  Thanks for swinging by this morning Jay ? Here is the link to show 64 https://activemgmt.com.au/jtintheraw-show-64-why-personal-trainers-fail/
- Justin Tamsett on October 6, 2017 at 09:22
  
  Thanks for swinging by this morning Jay ? Here is the link to show 64 https://activemgmt.com.au/jtintheraw-show-64-why-personal-trainers-fail/
JP Richard on October 6, 2017 at 08:06

Hey JT with Chantal Brodrick in chicago watching!
Cameron Jones on October 6, 2017 at 08:07

It’s all good he got abc on
Cameron Jones on October 6, 2017 at 08:10

Not true here, mum can’t work – dad work and I trying to get work
Cameron Jones on October 6, 2017 at 08:10

But keep getting turned down
Cameron Jones on October 6, 2017 at 08:13

It was great tips in 52
Andrew Frost on October 6, 2017 at 08:17

Fee copy
- Justin Tamsett on October 6, 2017 at 08:50
  
  Here is the link mate to the 1:1 meeting template including the 6 best questions to ask every week. https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
Paul Kelly on October 6, 2017 at 08:17

Free copy
- Justin Tamsett on October 6, 2017 at 08:49
  
  Here is the link Steve to the 1:1 meeting template including the 6 best questions to ask every week. https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Justin Tamsett on October 6, 2017 at 08:49
  
  Here is the link Eugene to the 1:1 meeting template including the 6 best questions to ask every week. https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Justin Tamsett on October 6, 2017 at 08:49
  
  Here is the link PK to the 1:1 meeting template including the 6 best questions to ask every week. https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Justin Tamsett on October 6, 2017 at 08:50
  
  Here is the link to the 1:1 meeting template including the 6 best questions to ask every week. https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Justin Tamsett on October 6, 2017 at 09:17
  
  Here is the link Andrew to the 1:1 meeting template including the 6 best questions to ask every week. This is also on the Member Hub under Resources > Management Briefings https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Justin Tamsett on October 6, 2017 at 09:19
  
  Here is the link Kirsty to the 1:1 meeting template including the 6 best questions to ask every week. https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Justin Tamsett on October 6, 2017 at 11:07
  
  Here is the link Simon to the 1:1 meeting template including the 6 best questions to ask every week. https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Eugene Downing on October 6, 2017 at 12:38
  
  TY Justin
- Justin Tamsett on October 7, 2017 at 17:14
  
  Here is the link Sean to the 1:1 meeting template including the 6 best questions to ask every week. This is also on the Member Hub under Resources > Management Briefings https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Justin Tamsett on October 7, 2017 at 17:14
  
  Here is the link Cindy to the 1:1 meeting template including the 6 best questions to ask every week. This is also on the Member Hub under Resources > Management Briefings https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Sean O'Shea on October 7, 2017 at 20:19
  
  Justin Tamsett cheers!
- Cindy Kempton on October 8, 2017 at 06:43
  
  Justin Tamsett thankyou?
- Cindy Kempton on October 8, 2017 at 06:43
  
  Justin Tamsett thankyou?
Peter Harrison on October 6, 2017 at 08:20

Morning
Freecopy
- Justin Tamsett on October 6, 2017 at 08:51
  
  Here is the link Peter to the 1:1 meeting template including the 6 best questions to ask every week. This is also on the Member Hub under Resources > Management Briefings https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
Avril Henry on October 6, 2017 at 08:20

Nice work JT
- Justin Tamsett on October 6, 2017 at 08:42
  
  Thanks for swinging by Avril! You’re the expert in this area … I’m just learning. ?
Elisa Valentini on October 6, 2017 at 08:20

free copy!
- Justin Tamsett on October 6, 2017 at 08:49
  
  Here is the link Elisa to the 1:1 meeting template including the 6 best questions to ask every week. https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
- Elisa Valentini on October 6, 2017 at 08:50
  
  thanks!!
Eugene Downing on October 6, 2017 at 08:21

Monthly check-in on Personal Goalsetting helps me (a millennial)
- Justin Tamsett on October 6, 2017 at 08:39
  
  Are you really a millennial? ?
- Justin Tamsett on October 6, 2017 at 08:39
  
  Are you really a millennial? ?
- Eugene Downing on October 6, 2017 at 08:42
  
  1983 Justin just made the cut
Cameron Jones on October 6, 2017 at 08:21

Love the show
Andrew Ward on October 6, 2017 at 08:22

Always great to listen JT
- Justin Tamsett on October 6, 2017 at 08:40
  
  Thanks so much for tuning Andrew, I really appreciate your ongoing support and viewing each week. ?
- Justin Tamsett on October 6, 2017 at 08:40
  
  Thanks so much for tuning Andrew, I really appreciate your ongoing support and viewing each week. ?
Andrew Frost on October 6, 2017 at 08:22

Great Show JT
- Justin Tamsett on October 6, 2017 at 09:23
  
  Thank you mate ?
- Justin Tamsett on October 6, 2017 at 09:23
  
  Thank you mate ?
Cameron Jones on October 6, 2017 at 08:23

Keep it up jt
Scott Sadler on October 6, 2017 at 08:33

1985
Susan McGregor on October 6, 2017 at 08:36

Loved your show this morning ?? as a Mum who rocked out in the 80’s / of 2 millenial boys definate end of in 2004 lol
- Justin Tamsett on October 6, 2017 at 08:40
  
  Ohhhh the 80’s … what a great time!!! ?
Susan McGregor on October 6, 2017 at 08:36

Loved your show this morning ?? as a Mum who rocked out in the 80’s / of 2 millenial boys definate end of in 2004 lol
- Justin Tamsett on October 6, 2017 at 08:40
  
  Ohhhh the 80’s … what a great time!!! ?
Justin Tamsett on October 6, 2017 at 08:42

Thanks for swinging by Avril! You’re the expert in this area … I’m just learning. ?
Justin Tamsett on October 6, 2017 at 08:42

Morning . . you got a little shout out this morning! I’ll reply to your message later today!
Justin Tamsett on October 6, 2017 at 08:43

Morning Cam . . . thanks for tuning in as always!
Elisa Valentini on October 6, 2017 at 08:48

Thanks!!! The subject of today was right on the same subject of one of the best workshop I attended this year for leadership at IMNZ, about the future of work. Amazing subject, love it, and here one of the book they recommend http://otgo.tehran.ir/Portals/0/pdf/The%20Future%20of%20Work.pdf
Justin Tamsett on October 6, 2017 at 08:54

In the show today I mention First Break All The Rules by Marcus Buckingham. If you’re interested in this book, I obviously recommend it, here is the link to grab a copy http://amzn.to/2xlcrjC
Andrew Ng on October 6, 2017 at 09:01

1980-1996
- Justin Tamsett on October 6, 2017 at 09:17
  
  So close but no . . . LOL
Justin Tamsett on October 6, 2017 at 09:18

Hope you enjoyed the show Kirst! ?
Justin Tamsett on October 6, 2017 at 09:20

And show 52 for you . . . https://activemgmt.com.au/jtintheraw-52-fk-score-business/
Justin Tamsett on October 6, 2017 at 09:21

Steve here is show 52 for you https://activemgmt.com.au/jtintheraw-52-fk-score-business/
Cindy Kempton on October 6, 2017 at 19:16

Thomas Cobern Jody Cunninghame Karlee Orr Alena Ford Natalie Maree Le Prevost-Shepherd Renae Walsh
Jay Younger on October 6, 2017 at 20:47

Alex Muddle
Kellie Trenchard-Simmons on October 7, 2017 at 08:27

Free copy and do u do something like that for the other age groups
- Justin Tamsett on October 7, 2017 at 17:14
  
  Here is the link Kellie to the 1:1 meeting template including the 6 best questions to ask every week. This is also on the Member Hub under Resources > Management Briefings https://www.dropbox.com/s/oldnp3xdfhi8naw/Management%20Briefing%20%232%20June%202014.pdf?dl=0
Kellie Trenchard-Simmons on October 7, 2017 at 08:33

Interesting to think about treating different groups differently. Never thought about that
Justin Tamsett on October 7, 2017 at 17:13

Kellie here is show 52 for you . . . https://activemgmt.com.au/jtintheraw-52-fk-score-business/
Elisa Valentini on October 7, 2017 at 20:13

this is one of the video I love from Simon Sinek that is interesting on the subject of this show 🙂 https://www.youtube.com/watch?v=2SPfF0JbFb8
Justin Tamsett on October 7, 2017 at 21:40

Simon Sinek is the expert in this field
Jill Healy-Quintard on October 7, 2017 at 21:59

Free copy thank you Justin Tamsett
Elisa Valentini on October 8, 2017 at 08:21

yes, I follow his work and it has been very useful for me in my main field (engineering)
Christopher Lilley on October 16, 2017 at 10:00

Morning JT. Free copy please.