Myzone expands into Pakistan with Sporta distribution partners
Sporta PK is heading up a new and exclusive fitness partnership with Myzone to distribute heart rate monitor technology in Pakistan. This represents the first time Myzone technology will be available nationwide to operators in the country.
The Sporta team has a strong background in distributing a number of leading fitness brands in the Middle East, and have extended their operations to Pakistan. Sporta PK will manage all aspects of Myzone, supported by the direct Myzone team in Asia, including logistics, and sales and marketing to commercial fitness operators and other vertical markets.
The team will support facilities locally with implementation, training, technical support and ongoing best practice, as operators adopt the technology to engage and retain their members.
As well as distributing products, the launch will also see Myzone installed into the new TriFit brand of clubs as they launch in the country in early 2022. These clubs will offer world class, state of the art fitness facilities to consumers in Pakistan, fully integrating the Myzone system to their offering.
“We are honoured to extend our working relationship with highly respected Sporta PK,” explains Mike Beeney, director of Myzone Asia Pacific. “Not only do they have significant knowledge and experience of the Myzone product, but also a deep understanding of the fitness market.
“The launch of Myzone into the TriFit clubs will be a great springboard for Myzone into Pakistan, and provide a live showroom to demonstrate the technology within an operating club.
“Pakistan is a new market for us, and working with key partners like Sporta PK will allow international fitness chains such as TriFit to execute our strategy for continued growth into the Asian market.”
Sporta management says: “We are proud and excited about our partnership with Myzone. We feel having the distribution rights for the number one fitness wearable is aligned with our long-term vision to deliver the best fitness brands to Pakistan’.
“Our partnership with Myzone has already gained momentum as the highly anticipated fitness chain TriFit will be arriving this year, and will be deploying the Myzone solution in each one of its locations across Pakistan.”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.