Members Want to Earn Status In Your Business
If you want to boost your competitive advantage, you must understand that gaining status via loyalty programs appeals to the human basic need for acceptance and identity.
- Status gives members a feeling of accomplishment.
- It affirms their dedication and so strengthens their emotional bond with you.
- It will boost their self-esteem.
- And it will make them feel part of the inner circle in the community.
You receive a free Competitive Advantage Brief that JT has put together to guide you through this process and it is FREE when you register for #FitnessBiz24. Click here to read more about ‘Building Status For Retention’ and to secure your Early Bird seat at #FitnessBiz24.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.