Selling memberships in 2026? Read this.

If you or anyone on your team sells gym memberships, FitnessBiz Melbourne on Wednesday 28 January is designed to sharpen the skills that matter most heading into peak selling season.

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Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)

I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question:  What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”

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Replay: Gamify Your Club or Studio & Keep Members Longer!

In 2025, member retention is more critical than ever. This powerful online event will show you how to transform your fitness club or studio by integrating gamification strategies that boost engagement, drive consistency, and significantly reduce cancellations.

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