Fitness On Demand Partners with Motosumo to Revolutionize Indoor Cycling
Fitness On Demand has announced a strategic partnership with Motosumo, combining their strengths to make interactive indoor cycling accessible on any stationary bike. Motosumo brings not only an extensive library of live and on-demand indoor cycling classes but also innovative technology that tracks real-time fitness metrics via smartphone sensors, allowing users to participate in immersive classes without needing specialized equipment.
Andy Peat, CEO of Fitness On Demand, highlighted the natural fit of the partnership: “By combining our extensive digital content library with Motosumo’s unique tracking and interactive capabilities, we are offering a live, instructor-led experience that can be accessed anytime, anywhere. This collaboration empowers our customers to expand their class schedules further, without additional investment in instructors or equipment, in a market that’s expected to reach $2.8 billion by 2030.”
Motosumo’s CEO, Kresten Juel Jensen, echoed the sentiment, adding, “Fitness On Demand’s platform allows us to provide unparalleled fitness experiences to a broader audience. Our shared vision is to make interactive cycling accessible to everyone, whether they are at home, at their gym, or even staying at a hotel with low-tech bikes. Together, we’re creating a fitness experience driven by a global community that delivers results for both operators and users.”
This partnership is set to enhance community engagement through live classes, global competitions, and charitable initiatives like Motosumo’s “Cycle for Change”.
Here is the original press release from Fitness On Demand:
“We’re thrilled to announce a groundbreaking partnership with Motosumo, a cutting-edge company revolutionizing cycling workouts with innovative, accessible technology that brings live and interactive cycling experiences to every bike!
Motosumo is uniquely positioned as the only company in the world capable of turning indoor cycling sessions into live, interactive experiences without tech-enabled bikes. This collaboration promises to revolutionize the cycling experience, making it more engaging and accessible for enthusiasts across the world.
The partnership will integrate Motosumo’s live and on-demand classes with Fitness On Demand’s platform, elevating user experiences by providing real-time stats, immersive engagement with instructors, and community interaction on any bike at any time. Motosumo’s technology captures metrics such as RPM, distance, and calories burned through smartphone sensors, transforming any stationary bike into a high-tech exercise machine.
“Partnering with Motosumo is a natural fit for us,” said Andy Peat, CEO of Fitness On Demand. “By combining our extensive digital content library with Motosumo’s unique tracking and interactive capabilities, we are offering a live, instructor-led experience that can be accessed anytime, anywhere. This collaboration empowers our customers to expand their class schedules further, without additional investment in instructors or equipment, in a market that’s expected to reach $2.8 billion by 2030.”
Community is at the forefront of Fitness On Demand and Motosumo’s partnership, which will enhance camaraderie through live classes, team races, and global competitions through a full integration that is set to launch later this year. Users can interact with others, compare stats, and participate in charity initiatives as part of Motosumo’s “Cycle for Change” initiative, where users’ efforts contribute to global causes such as ocean clean-ups, mental health, and educational projects.
“Fitness On Demand’s platform allows us to provide unparalleled fitness experiences to a broader audience,” said Kresten Juel Jensen, CEO and co-founder of Motosumo. “Our shared vision is to make interactive cycling accessible to everyone, whether they are at home, their gym, or even staying at a hotel with low-tech bikes. Together, we’re creating a fitness experience driven by a global community that delivers results for both operators and users.”
Already, with over 300 on-demand Motosumo classes and around 50 weekly live sessions available through Fitness On Demand’s Flex App and Group Studio, users will have access to a variety of cycling experiences. This partnership provides operators with a cost-effective solution to enhance their offerings, with live cycling classes proven to be twice as effective for member retention than on-demand classes.
The collaboration between Fitness On Demand and Motosumo is set to revolutionize indoor cycling by making interactive, instructor-led classes more accessible and engaging than ever before.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.