Hapana To Drive Fitstop’s Ambitious US Expansion Strategy
Functional fitness takes center stage as Fitstop scales globally
Australia’s fastest-growing functional fitness franchise, Fitstop, has joined forces with studio management software Hapana (founded by CEO Jarron Aizen) to drive expansion into the U.S. market. With the deal secured earlier this quarter, this partnership brings together Hapana’s tech platform with Fitstop’s mission to inspire the world to move more to live more as they expand internationally.
Founded by CEO Peter Hull, Fitstop has already grown to 153 locations globally and now aims to scale swiftly across the U.S. with Hapana as a key enabler of growth – bridging operational needs with an advanced member experience to introduce Fitstop’s unique functional training formula to American fitness fans.
Hapana brings years of experience in supporting high-growth brands with a platform designed from the ground up for scalability. Having established a presence in the U.S. since 2018, Hapana’s technology will power Fitstop’s mobile app, location operations, and lead generation as they embark on a bold expansion period.
“Joining forces with Hapana enables us to give our members an even better digital experience no matter where they are in the world, and will help us accelerate our growth across the U.S.,” says Fitstop’s CEO, Pete Hull.
“We needed a platform that could match our pace and vision, and Hapana’s technology provides the infrastructure and flexibility we need to deliver an exceptional member experience at every location—both in and out of the gym. Hapana’s support will help us bring the home of functional fitness to more people; especially as strength and resistance training booms across the industry.”
Known for their growth trajectory in Australia, Fitstop has expanded steadily across multiple countries, achieving a remarkable 66% growth in a single year and earning themselves the #2 spot on the Australian Financial Review’s Fast 100 list.
Hapana’s CEO, Jarron Aizen, commented: “Fitstop’s remarkable growth is among the fastest we’ve ever seen in the industry. As they look to break into the US market, we’re excited to provide the platform and technology needed for the next phase of scaling. At Hapana, we always say that we’re ‘for the ambitious only,’ and Fitstop is the embodiment of ambition – proving that with a bold vision comes radical success.”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.