Education and News For The Fitness Industry
Gym Owners Are Wasting Hundreds of Dollars
What I’m seeing right now is gym owners pouring money into lead generation campaigns… and getting nothing in return.
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Full Ownership of 9Round Back Under The Umbrella of Striking Brands
Lift Brands has announced the sale of its minority share (40%) in the 9Round brand back to Striking Brands, the parent company of 9Round globally. 9Round has operated in Australia and New Zealand since 2011.
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Boom | FBP Does Live Events
Your trusted source of Fitness Business education adds new opportunities for you to get even better. Over the next 3 months there are 5 free live events that are free for you can jump into and listen, learn and ask questions.
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Barrie Elvish’s Final Act Shines A Mayday Light On Homelessness
In one of his final acts as CEO of AUSactive, Barrie Elvish is stepping out of the boardroom and onto the cold concrete as part of the 2025 Vinnies CEO Sleepout — raising vital funds and awareness for the more than 122,000 Australians experiencing homelessness every night.
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Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability
How do you get your employees to truly own their roles and drive the success of the business? In this interactive 30-minute virtual workshop, Lindsay Vastola will show you how to leverage emotional intelligence (EQ) – beyond theory –
to increase staff performance and accountability.
Fitness Tech Veteran Emmett Williams Joins ABC Fitness as First-ever Managing Director, APAC
This newly created role underscores ABC Fitness’ commitment to international growth and regional expertise in APAC and beyond.
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Women’s Leadership Panel For The Fitness Industry
Have you ever been so nervous you literally need vomited? I was on the verge as I interviewed two powerhouse global female leaders: Mel Tempest & Allison Flatley. I am blokey bloke and I am doing my best to not offend anyone – probably fail more than I succeed – so this interview I was on the edge of my seat!
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Ailish Hanley Appointed to AUSactive Board as Non-Executive Director
AUSactive is pleased to announce the recent appointment of Ailish Hanley as a Non-Executive Director to its Board, bringing with her a wealth of experience in strategy, governance, advocacy, and public policy.
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AUSactive CEO Barrie Elvish Announces Retirement After Transformative Tenure
AUSactive has announced the retirement of its Chief Executive Officer, Barrie Elvish, who has served the organisation with distinction since January 2019.
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Revive Your Personal Training: Actionable Strategies for Gym Owners
Is your personal training department struggling to find its footing in the post-pandemic landscape? You’re not alone. As JT aptly put it, “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department.”
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Building a Thriving Group Fitness Team
If you’re a business owner listen to this show as we talk about making group fitness an income line on your P&L rather than an expense line – oh and don’t forget to forward this ep to your group X managers!
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Strength Training is Taking Over: How Your Gym Can Ride the Wave!
Strength training is HOT right now and toward the end of 2024, Harrison Company published a phenomenal report on the growth of strength training and today we have one of the authority figures behind that report joining us to discuss the findings and then subsequent ideas for your gym, club or studio!
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A New Era of Fitness Leadership: REX Leadership Academy 2025
The health and fitness industry is set to witness a transformative event with the introduction of the REX Leadership Academy, scheduled for July 15-17, 2025, at the Crotonville Conference Centre in Ossining, New York. This immersive, two-and-a-half-day program is meticulously designed to equip industry leaders with the skills and insights necessary to navigate the evolving landscape of health and fitness management.
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Myzone Strengthens Marketing Team With Key Appointment
Myzone has made another significant addition to its team as it prepares for a new phase of growth and expansion. Jo Walker has been appointed as Head of Brand and Communications, bringing a wealth of experience in fitness and wellness within the SaaS sector.
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First-of-Its-Kind Study Reveals the State of Call-Back Services in Australian Membership Sales
Keepme has published a comprehensive study showing that Australian gym operators are struggling to engage leads effectively, leading to lost revenue opportunities. The findings across 50 brands representing 1861 locations highlights major inefficiencies in call-back availability, follow-up speed, and response quality – issues that directly impact conversion rates and business growth.
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