Building a Community Brand For Your Fitness Business
This episode is packed with insights on building a thriving fitness community! We explore the journey from “me business” to “we business” to a powerful “us brand,” emphasizing the crucial role of values in shaping your marketing message. We also dive into gym layout for member experience, time management tips, and building a strong community brand.
Key Highlights:
- Interview with Zach Colman: We discuss what a community brand is, its key traits, why it’s vital for fitness businesses, its role in digital marketing, common branding mistakes, offline community building, and leveraging your team. Zach also shares a 90-day challenge for our FBP community.
- REXer in the Trenches with Jared Williams (The Dynamic Fitness): Jared shares his secrets to meticulous gym equipment placement for optimal member experience.
- Wise Words from Hailey Rowe: Hailey provides valuable time management tips to help you maximize your day. Let us know if you’d like to see Hailey in a full interview!
- Wellness Space Spotlight: We highlight Wellness Space and their work in creating effective fitness environments.
Featured Guests & Topics:
- Zach Colman (Community Branding): Zach shares his expertise on building a strong community brand, emphasizing the importance of values and strategic marketing. He discusses how to define a community brand, its essential characteristics, why it’s crucial for fitness businesses, and how to integrate it into your digital and offline strategies. He also offers a 90-day challenge for listeners.
- Jared Williams (Gym Layout): Jared, from The Dynamic Fitness, shares his meticulous approach to gym layout, focusing on creating the best possible member experience.
- Hailey Rowe (Time Management): Hailey offers practical time management tips to help fitness professionals maximize their productivity and achieve their goals.
Sponsors & Trusted Suppliers:
- Wellness Space: The market leader in innovative recovery and wellness solutions.
- Smart Health Clubs: Customizable fitness software solutions.
- Reinig Insurance (Ken Insurance Guy): Risk management and insurance for fitness businesses.
- Club Com: Digital entertainment, communication, and revenue solutions for gyms.
- Power Plate: Whole-body vibration for fitness and wellness.
Resources & Links:
- Zach Colman:
- Website
- Books: Start With Why, Scaling Up
- Jared Williams:
- Hailey Rowe:
- Wellness Space & Sarah Pellegrino:
- REX Roundtables
- LinkedIn Community
Next Episode:
Join us for our next episode as we chat with the 2024 IDEA Fitness Leader of the Year, Ingrid Knight Cohee, about group fitness! We’ll discuss finding instructors, connecting members, her new program Msingy, and her teaching techniques.
Support the Podcast:
Enjoyed this episode? Please leave a review on Spotify or Apple Podcasts to help us reach more listeners! We appreciate your support!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.