Retention
The 3 E’s of Exceptional Member Experience: Insights from Chris Stevenson and Marisa Hoff
We recently hosted a live event with Chris Stevenson and Marisa Hoff from The Empower Group. If you missed it, you missed a masterclass on how to truly differentiate your fitness facility in a crowded market.
Read MoreWhat a Sharp Haircut Taught Me About Customer Loyalty
This week I tried a brand new barber. Cut-throat razor on the edges. Clippers for the stray hairs (why do they multiply as we age?). Hair dryer, product, the works.
Read MoreSell Without Sounding Salesy
When you genuinely believe your membership or PT can change someone’s life, you’re not “closing a deal”, you are opening a life change for the person in front of you.
Read MoreAre You a Window or a Mirror Leader?
There are plenty of great business books — but Good to Great by Jim Collins is in my top five.
Read MoreBusiness Growth Starts With A Smile
How good is a laugh? When you laugh, your body releases endorphins — those feel-good hormones you also get from exercise… or sex!
Read MoreDoes The Fitness Industry Really Understand Its Members?
Let’s be brutally honest for a second — how many of your members actually love exercising?
Read MoreWhy Your People Matter More Than Your AI Strategy
AI is everywhere! It was a topic of conversation at FILEX this year. But here’s the stat that stopped me: only 35% of CEOs believe their teams are ready for AI, according to Inc. Magazine.
Read MoreThe 4 Most Expensive Words in Your Gym
Can you honestly say no staff member has ever said, “That’s not my job”?
Read MoreThe $0 Retention Strategy: Smile, Name, Repeat
I’ve been reminded of something so simple, yet so powerful: soft skills build retention.
Read MoreBold Moves V Safe Moves For Gym & Department Growth
We’ve got rising wages, cost-of-living pressures, and members demanding more value. That’s the backdrop. So in this environment, playing it safe is the riskiest move you can make.
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