The countdown is on for AUSactive’s first XBA Live this month

By Barrie Elvish | March 17, 2025

AUSactive will host its first XBA Live in Melbourne, an event designed to offer a transformative experience for fitness businesses and if you’re looking to give your business the edge this year, it’s one event not to be missed.

Hosted at Melbourne Convention and Exhibition Centre on Saturday 29th March 2025, the program already includes an impressive lineup of guest speakers including Tony De Leede – Founder, Wellness Solutions; William Tuffley – Partner, Sports & Private Clients at BDO; Dr Marc Cohen – Medical Doctor, University Professor, Author and Entrepreneur and Dr Betul Sekendiz – Associate Professor of Business and Sports Management at ICMS.

AUSactive CEO Barrie Elvish said XBA Live was the perfect event to kick off the 2025 events program given the all-round business focus and emphasis on providing valuable insights to help owners and operators take their business to the next level.

“AUSactive is thrilled to announce our first event of 2025, XBA Live, which is part of our new members-only ConnectX business network and administration program. The first XBA Live has been designed to support our members and the industry to operate more effectively and efficiently,” Mr Elvish said.

“At XBA Live, attendees will gain valuable insights into managing risks, leveraging technology, boosting profitability, and tapping into emerging opportunities from a high calibre lineup of guest speakers and panelists.

“The one-day event is ideal for independent gym owners, franchisee, boutique studio operators, and fitness entrepreneurs looking to take their businesses to the next level. It’s a fantastic opportunity to future-proof your business and connect with the best minds in the industry.”

XBA Live 2025 Event Details

Date: Saturday, 29 March 2025
Time: 9:00AM – 3:30PM
Venue: Melbourne Convention and Exhibition Centre (MCEC)
Tickets via https://events.humanitix.com/ausactive-xba-live

Key Topics Include:

Work Health & Safety (WHS): Beyond Compliance: Discover strategies to identify and manage common risks in fitness facilities, engage staff and members in creating a culture of safety, and implement proactive policies to protect your business.
Wellness Trends and Market Opportunities: Explore the rise of recovery services like saunas, ice baths, and mindfulness spaces, and learn how personalised wellness experiences and contrast therapy are reshaping member expectations.
Marketing and Member Engagement: Master the art of creating authentic social media content, craft a compelling brand story to showcase your unique selling points, and implement strategies to build long-term member loyalty.

For more information about and to purchase tickets to the XBA Live event on Saturday 29 March head to https://events.humanitix.com/ausactive-xba-live

Barrie Elvish

Barrie brings over 20 years’ CEO experience of successful organisational change, strategic development and business growth across a range of sectors such as Education, Health and Community Services.

You’ll regularly hear Barrie talking about his passions and experiences including surfing, Triathlons, keeping his mental health and wellbeing strong through exercise, trekking the Kokoda Trail and Macchu Pichu, Led Zeppelin and Hot Rods – all for the purpose of making meaningful connections. Barrie has a longstanding personal and professional interest in adventure play for children and is currently completing a Doctorate in Early Childhood Education.

Today Barrie is proud to be the CEO of AUSactive, the peak national health and fitness industry association activating everybody, every way, every day.

ausactive.org.au/

Posted in Industry News and tagged AUSactive, fitness business, XBA Live