Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)
Join us for this FBP Insiders Live Online Event with Brittany Woitas from Kōvly Studio and your host JT!
The fitness industry is more competitive than ever. New studios, gyms, and fitness businesses open every month, while digital platforms and at-home options multiply the choices available to your potential members. Yet some fitness businesses are thriving in this environment while others barely survive.
What makes the difference?
We just completed comprehensive research analysing dozens of health and wellness businesses — including fitness studios, gyms, personal training operations, and wellness centres — to understand what actually separates the winners from the strugglers.
The findings were both surprising and eye-opening.
This isn’t generic business advice or another “growth hack” session. This live event is based on actual research into what’s working (and what’s not) for fitness businesses right now. You’ll get specific insights, real data, and actionable frameworks you can implement immediately.
🗓️ Thursday, 30 October @ 4.00PM (ET) / Friday, 31 October @ 7.00AM (AEDT)
Who Is Brittany Woitas?
As the founder of Kōvly Studio®, I’ve dedicated my career to empowering experience-driven brands to break through plateaus and achieve sustainable growth.
My journey began on our family farm, where I developed a deep appreciation for independent businesses and the unique challenges they face.
Since establishing Kōvly Studio® in 2015, I’ve built the brand and marketing agency for experience-driven brands that transforms the trajectory of businesses that feel stuck despite offering exceptional services.
Our entire team’s greatest satisfaction comes from watching clients move from frustration and scattered marketing efforts to confident, strategic growth.
At Kōvly Studio®, we’ve developed a strategy-led approach that directly connects marketing initiatives to business outcomes. This methodology has proven particularly effective for our clients in the hospitality, service, and wellness sectors who are ready to elevate their brand presence and stop “trying things to see if something sticks.”
My passion remains steadfast: helping purpose-driven brands excel and thrive in competitive markets by creating authentic connections with their ideal customers.
Access all live event replays by becoming a FBP Insider – our VIP listener community – where of course you can also connect with the expert!
When you join FBP Insiders, you’ll unlock:
- Access to All Online Event Recordings – Never miss a moment. Catch up when it suits you.
- Early Access to Podcast Episodes – Get every episode a week before the general public.
- Ad-Free Listening Experience – Enjoy the show without interruptions – just the interviews.
- Exclusive Guest Resources – Download bonus tools, checklists, and guides from our experts.
- FBP Insider – Only Supplier Discounts – Coming soon, you’ll save on services and products from trusted industry partners.
All this for under USD5/month.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.