Some Personal Trainers Are F*@#^$g Useless
At Active Management we are consistently asked, “How do I get more clients?”
Generally, the answer is market more.
If you put your message out there then people will know about you and your service, so you at least have a chance for more clients. Best explained with this pic:
This however is not the case for the personal trainer I am exacerbated by!
I see this personal trainer advertising for clients EVERY week in a newsletter. Without fail, there is his/her ad. There has been no change to the ad so far this school year – which is OK I guess?! But that is another blog!
Anyway, my dad is looking for a personal trainer so I pass on this particular personal trainer’s phone number. My dad calls and leaves a message, “I’m looking for a personal trainer.”
The personal trainer does not return his call.
My dad is way more patient than me, waits a week and calls again. Voice mail, so leaves “I called last week and I’m looking for a personal trainer.”
And still 3 weeks later NO return call!!!!
Are you kidding me? What a goofball of a business person!!! Forget his/her training ability, returning a call is Business 101!
And if you defend him and say “he must be busy” then I’ll say “Why the hell is he advertising?”
My dad has consistently trained with a PT for 20 years and tends to stay with his trainer forever – ie their circumstances change not his. So lets imagine that he trains with this trainer for 2 years, on average 40 weeks a year at $80 an hour: that’s $6400! Yes?
What an idiot for not taking the time to return a call!!!
And some personal trainers wonder:
- Why they go have no clients and go broke?
- Why people don’t use them?
- Why they have a bad name in the community?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.