Use of Fitness Apps Surge 62%
Mid way through 2014, Health Club Management shared that in the UK the use of health and fitness apps had grown by 62% in just 6 months!
Mobile research company Flurry explains that the growth rate is 87% faster than the mobile apps industry as a whole.
US-based Flurry says it’s a combination of increased product offerings from tech giants and greater integration with Facebook – making the use of fitness apps a more social experience.
Having analysed usage data for more than 6,800 health and fitness iOS applications in a sample of 10,000 devices, Flurry has identified what it calls the “Fitness Fanatics” – a group that uses health and fitness apps three more than the average person profiled.
Despite only comprising 48 per cent of all mobile consumers, women account for 62 per cent of the Fanatics, who are also most likely to be middle aged.
“By looking at all three charts, we have a pretty good picture of Fitness Fanatics,” the Flurry report states. “They are predominantly mothers age 25 to 54 who are sports fans and lead healthy lifestyles.”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.