Posts by JT
The Silent Profit Killer In Your Gym
Chatting with a friend last week about joining a gym, he said “I didn’t think I’d put on any weight… until I saw a photo from 5 years ago.” That’s weight creep — and your business has a version of it too: Expense creep.
Read MoreIs Group Fitness Dying – Or Are You Just Missing Half the Recipe?
Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?
Read MoreThe Biggest Mistake Gym Owners Make with Their Staff
Willy is a locker room attendant at Club Greenwood in Denver. He might know more about what members want than anyone else in the organisation.
Read MoreThe Magical Marketing Mix For Fitness Studios
Wouldn’t life as an owner be easier if we knew what to do & what to avoid to be successful with our marketing? That’s a hell yeah – we’re covering that today!
Read MoreSensory Impact Of Your Gym Subconsciously Impacts Usage & Then Retention
I want to challenge how you think about member experience. 100% great service still matters. But if you want people raving on socials and sticking around longer, it’s time to sharpen your sensory design.
Read MoreWhy The Best Gym Owners Look Outside The Industry
If you only look at other gym owners, you’ll only get as good as gym owners. If you want to get better (and even stand out), start looking outside our industry for champions of your weakest areas.
Read More5 things you will learn at AusFitness Industry this year if you run a fitness business
The AusFitness Industry 2025 is the largest trade event of its kind in the Southern Hemisphere, and what happens at this event will shape the next 12 months of the Australian fitness and wellness landscape. The event brings together the industry’s sharpest minds, most innovative brands, and biggest opportunities to learn, grow, and lead.
Read MoreReplay: Creating Careers, Taking Vacations
When Mark Fisher opened his first gym, he found himself with a team he loved — but no real training on how to lead. Like many first time leaders, he was asking himself these questions…
Read MoreThe 1% That Cost Olympic Gold — Don’t Let It Cost You
In the men’s 100m final at the last Olympics, Noah Lyles won gold in 9.83 seconds. Letsile Tebogo came second in 9.88.
Read MoreHow Streaks and Dopamine Boost Gym Member Retention
Duolingo. Apple Fitness. Headspace. TikTok. They’ve all mastered one thing: streaks.
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