Active Management

Author: JT

  • Gym Marketing – Why People Don’t Join Gyms

    Gym Marketing – Why People Don’t Join Gyms

    Gym Marketing – Why People Don’t Join Gyms

    Thanks to studies completed by IHRSA we know people are not interested in joining gyms owing to:

    • Physique anxiety
    • Feel isolated and like a klutz
    • And the hard sell

    If you know these fears, then your marketing must address these fears.

    You must also be very clear in the needs for your core customer. You may have several core customers, which means you will have several marketing pieces.

    Your marketing and your product must show the solution to these fears and meet the needs if you want people to respond to your marketing..

     

    Great video for gyms and fitness centres on marketing ideas and tips.

    This information is critical to designing the best marketing piece.

    You may also like:
    Fitness Marketing Tips Old Brain – Part 1
    Gym Marketing – Customer Service As Part Of Your Gym Marketing
    Fitness Marketing Tips Marketing Checklist

  • If You Want It Done Right, You Don’t Have to Do It Yourself!: The Power of Effective Delegation by Donna M Genet

    If You Want It Done Right, You Don’t Have to Do It Yourself!: The Power of Effective Delegation by Donna M Genet

    In this delightful, quick-to-read, business-management allegory, Donna M. Genett, Ph.D., uses an entertaining narrative about identical cousins, James and Jones, to introduce her successful six-step program for effective delegation.

    Whether you are the one delegating or you wish to help your boss become a better delegator, these six simple steps are guaranteed to lighten your workload and give you more time to focus on what’s really important–on and off the job.

    Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT.  If you would like to join a Roundtable or know more, contact JT.

    [button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]

  • Gym Membership Sales – Mystery Shopping Your Gym Membership

    Gym Membership Sales – Mystery Shopping Your Gym Membership

    Gym Membership Sales – Mystery Shopping Your Gym Membership

     In this series of fitness marketing tips Justin Tamsett of Active Management shares if you are looking to improve your gym membership sales then you should look at mystery shopping your gym membership sales team.

    Great video for gyms and fitness centres on marketing ideas and tips.

    We don’t know what we don’t know. So to help you have a better understanding around how the phone is answered or people are treated when they enquire at your front desk, then consider mystery shopping.

    Watch this video to learn about the benefits of mystery shopping to your business..

    And if you are interested in us helping you with mystery shopping check out our trusted service by clicking here.

    For a limited time (ends 30 June 2014) we have a special discount on our Introductory Mystery Shopping Program. Click here to find out more.

    You may also like:
    Fitness Marketing Tips Old Brain – Part 1
    Gym Marketing – Customer Service As Part Of Your Gym Marketing
    Fitness Marketing Tips Marketing Checklist

  • Members want more fitness classes

    Members want more fitness classes

    Ezypay survey

    The fitness industry survey team is running the annual survey of clubs and members in Australia and New Zealand.  This year we have also included Singapore, Malaysia and Hong Kong.

    So far we have had over 5,000 members reply and we are getting loads of valuable comments from members on many different topics.

    A new question we asked members this year was “if your club had more money to invest where should they spend it?”

    Here is what members wanted;

    1. More group fitness classes
    2. A bigger facility
    3. Better equipment
    4. Better facilities like showers, change rooms and steam rooms also made the list
    5. As did extended opening hours on the weekend and early in the mornings.
    6. Air conditioning made it onto the list too.

    Group fitness expert Mel Tempest comments “Group fitness is growing at a rapid rate in clubs with group fitness program providers creating cool class concepts with top 40 music allowing instructors to turn their classes into rock star events. Benefits are displayed in marketing, wearable devices and happy members.”

    One member suggested “more diverse classes for education and not just workouts” This is a great insight into maximising the revenue from a fitness club. This member wanted to access different educational classes related to health and fitness.

    “Better and more equipment” and “machine maintenance and cleanliness” were common responses.

    So if you are a gym owner or manager and have a little extra money to invest this year in your club please listen to your members and make sure you put more group fitness classes into your timetable.

    The fitness industry survey is still open for both members and clubs.  The results are compiled and are available to everyone for free.  To participate in the survey or to download the results please visit this page http://www.ezypay.com/fitness-industry-survey/

    About Ezypay
    Ezypay is an outsourced direct debit service provider dedicated to offering a payment collection system that assists businesses in the regulation of their cash flow and revenue without the hassle of managing members’ bills.

    With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.

    Media contactezypay
    For more information and interviews contact:
    Celeste Kirby-Brown
    Director of Sales, Marketing and Relationships
    Ezypay
    [email protected]
    0412 626 416

  • Have You Any Idea What Happens When Someone Calls Or Visits Your Club?

    Have You Any Idea What Happens When Someone Calls Or Visits Your Club?

    Save 10% on an Introduction To Mystery Shopping Package

    MS Main Image

    Mystery shopping gives your business the advantage of discreet and professional self-appraisal for all your sales processes. Your Tailored Mystery Shopper program arms you with the knowledge to make informed training and staffing decisions.

    Your Introductory Package for Mystery Shopping includes:

    • 12 mystery calls tailored to what you would like callers to ask – for example: about a product or promotion or a general enquiry;
    • 6 email enquiries to see the speed of reply and quality of response; and
    • 3 walk in enquiries who will come in and ask to join your facility.
    • A summary and individual evaluations of each enquiry.

    Normally, this package is $1100 (including GST) but until the end of June, save 10%!  Use the code ‘June Madness’ to save. Click here to make your purchase.

    Note – This is for Australian and New Zealand businesses only.

  • Sacred Cows Make the Best Burgers: Developing Change-Driving People and Organizations by Robert Kriege

    Sacred Cows Make the Best Burgers: Developing Change-Driving People and Organizations by Robert Kriege

    Sacred cows are outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas. They exist in every company. Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of Sacred Cows Make the Best Burgers show how corporations can kill off the sacred cows that are crippling them.

    Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT.  If you would like to join a Roundtable or know more, contact JT.

    Sacred Cows Make The Best Burgers

    [button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]

  • OH! Magazine’s June issue is out now!

    OH! Magazine’s June issue is out now!

    The June issue of OH! Magazine is out now and it’s jam-packed full of info to help your members live a healthier, happier and more balanced life.

    In this month’s edition, you’ll meet Sharon Basset, who recently completed her journey on The Biggest Loser TV show. Plus, you’ll learn about:

    • The notion of ‘executive athletes’
    • Michelle Bridges’ formula for flat abs
    • Why recovery is as important as your training
    • The truth about salt
    • What you need to know when choosing a puppy
    • Photo tips for taking amazing wedding pics
    • And so much more!

    You can get into this month’s issue by heading here: http://joom.ag/tqYb
    Be sure to let us know what you think by using the interactive feedback form at the back of the mag.
    Happy reading!

    Or to find out how you can customise the magazine to incorporate your own branding visit www.ohmagazine.com.au/customisation or email [email protected]

  • Gym Marketing – What Should My Gym Marketing Budget Be?

    Gym Marketing – What Should My Gym Marketing Budget Be?

    Gym Marketing – What Should My Gym Marketing Budget Be?

    Justin Tamsett of Active Management answers the question of ‘What Should My Gym Marketing Budget Be?’ in this gym marketing tip.

 I am regularly asked at conferences, how much should I spend on my marketing?

 My answer, which is rarely liked, is “Whatever it takes to get the results in your business!” 

You see there is not a simple answer to this question, so yes it is a little cryptic.

    Great video for gyms and fitness centres on marketing ideas and tips.

    What should your gym marketing budget be?

    Generally, I would suggest between 5% and 15% of turnover — which is a huge range.

    Obviously, if you need more leads, you will probably have to spend more.

    A better question and one is to answer provided you track your source of enquiries is “Where should the majority of my marketing budget go?”

    You may also like:
    Fitness Marketing Tips Old Brain – Part 1
    Gym Marketing – Customer Service As Part Of Your Gym Marketing
    Fitness Marketing Tips Marketing Checklist

  • Reengineering the Corporation: A Manifesto for Business Revolution by Michael Hammer

    Reengineering the Corporation: A Manifesto for Business Revolution by Michael Hammer

    The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company’s processes, organization, and culture to achieve a quantum leap in performance.

    Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create—promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.

    Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT.  If you would like to join a Roundtable or know more, contact JT.

    [button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]

  • Gym Marketing – Key Questions To Ask About Your Gym Marketing

    Gym Marketing – Key Questions To Ask About Your Gym Marketing

    Gym Marketing – Key Questions To Ask About Your Gym Marketing

    In this Gym Marketing Tip Justin Tamsett of Active Marketing poses the key questions to ask about your gym marketing and advertising.

    When designing any form of marketing or advertising for your gym or fitness club you need to ask these key questions. It will improve your gym marketing and advertising results by creating a more meaningful gym marketing message.

    Great video for gyms and fitness centres on marketing ideas and tips.

    If you want to improve your fitness business then you need not look any further Active Management!

    In our series of fitness marketing video tips Justin Tamsett of Active Management shares loads of tips, tools and strategies. You can see them on the You Tube channel: Fitness Marketing.

    Get free access to blogs, video library, podcasts, and our eNews archive by registering today as a Freemium member.

    You may also like:
    Fitness Marketing Tips Old Brain – Part 1
    Gym Marketing – Customer Service As Part Of Your Gym Marketing
    Fitness Marketing Tips Marketing Checklist