This is the coolest before and after 3 dimensional and highly engaging advertising piece we have ever seen across any industry.
Do you agree?
Author: JT
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Some Personal Trainers Are F*@#^$g Useless
At Active Management we are consistently asked, “How do I get more clients?”
Generally, the answer is market more.
If you put your message out there then people will know about you and your service, so you at least have a chance for more clients. Best explained with this pic:
This however is not the case for the personal trainer I am exacerbated by!
I see this personal trainer advertising for clients EVERY week in a newsletter. Without fail, there is his/her ad. There has been no change to the ad so far this school year – which is OK I guess?! But that is another blog!
Anyway, my dad is looking for a personal trainer so I pass on this particular personal trainer’s phone number. My dad calls and leaves a message, “I’m looking for a personal trainer.”
The personal trainer does not return his call.
My dad is way more patient than me, waits a week and calls again. Voice mail, so leaves “I called last week and I’m looking for a personal trainer.”
And still 3 weeks later NO return call!!!!
Are you kidding me? What a goofball of a business person!!! Forget his/her training ability, returning a call is Business 101!
And if you defend him and say “he must be busy” then I’ll say “Why the hell is he advertising?”
My dad has consistently trained with a PT for 20 years and tends to stay with his trainer forever – ie their circumstances change not his. So lets imagine that he trains with this trainer for 2 years, on average 40 weeks a year at $80 an hour: that’s $6400! Yes?
What an idiot for not taking the time to return a call!!!
And some personal trainers wonder:
- Why they go have no clients and go broke?
- Why people don’t use them?
- Why they have a bad name in the community?
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The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen
“Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company’s future success.” Michael R. Bloomberg
“This book ought to chill any executive who feels bulletproof —and inspire entrepreneurs aiming their guns.” Forbes
The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.
Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT. If you would like to join a Roundtable or know more, contact JT.
[button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]
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Gym Membership Sales Vs Gym Membership Retention
Gym Membership Sales Vs Gym Membership Retention
Should you focus on Gym Membership Sales or Gym Membership Retention? In this Gym Marketing Tip Justin Tamsett of Active Management answers the question he is often asked about whether a gym or health club should focus on membership sales or membership retention.
I am often asked this question and I think it is difficult to do both, by yourself.
Could I suggest?
You need to first establish your business’s retention ceiling.
This means the % where regardless of what you do, you just cannot improve that % substantially. You will see small fluctuations but generally the % remains the same. This is your retention ceiling.
Great video for gyms and fitness centres on marketing ideas and tips.
Until you have reached your retention ceiling, you should exhaust all retention strategies and put energy into that aspect of the business as we know it cheaper and therefore better business sense to keep a member than get a new one. It is the responsibility of the owner or manager to find and reach that percentage as quickly as possible.
If you want to improve retention, put someone in charge of it.
You may also like:
Fitness Marketing Tips Old Brain – Part 1
Gym Marketing – Customer Service As Part Of Your Gym Marketing
Fitness Marketing Tips Marketing Checklist -
How To Post On Facebook
We saw this AWESOME infograph on the how, what and when to post on Facebook. There are some very powerful ideas here.
Source: Social Research Strategies
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Weight Loss Coach Advertising Fail
Same as last week’s from Body Coach – click here if you missed it – we don’t get it.
If you can help us, we’d love to know what the images mean?
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Leaders Eat Last by Simon Sinek
Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organisations, great leaders are creating environments in which people naturally work together to do remarkable things.
In his travels around the world since the publication of his bestseller Start with Why, Simon Sinek noticed that some teams were able to trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives were offered, were doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general.
“Officers eat last,” he said.
Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What’s symbolic in the chow hall is deadly serious on the battlefield: great leaders sacrifice their own comfort—even their own survival—for the good of those in their care.
This principle has been true since the earliest tribes of hunters and gatherers. It’s not a management theory; it’s biology. Our brains and bodies evolved to help us find food, shelter, mates and especially safety. We’ve always lived in a dangerous world, facing predators and enemies at every turn. We thrived only when we felt safe among our group.
Our biology hasn’t changed in fifty thousand years, but our environment certainly has. Today’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organisations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside.
The Circle of Safety leads to stable, adaptive, confident teams, where everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities.
Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT. If you would like to join a Roundtable or know more, contact JT.
[button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]
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Happy Birthday for May!
Happy Birthday to all our Active friends that celebrated their birthday in May!
If you haven’t received your birthday email with TWO great gifts we haven’t got your birthday on our database.
Complete our form and let us know your special day so we can send you a free download of JT’s book Balancing Act and a 10% discount on any of the Active Management products. Click here to redeem!
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Fitness Marketing Tips – Measuring Gym Membership Retention
Fitness Marketing Tips – Measuring Gym Membership Retention
How do you measure and improve the membership retention of your fitness club or gym?
In this continuing serious of fitness marketing tips Justin Tamsett of Active Management discusses how to measure and improve your gym membership retention as part of your overall fitness marketing plan. Many clubs do not measure retention at all or use a different formula every time.
Great video for gyms and fitness centres on marketing ideas and tips.
The simple retention formula is the amount of members who are still with you at the end of a period of time compared to who were with you at the beginning of the period. And do not include anyone who joined during that period.
You should measure this every month and at the beginning of each month have a 2 hour meeting to:
- Compare this retention figure to the previous month & the same month in previous years and ask the question WHY is it different or the same.
- Set a plan for the coming month on how to lower the number again or maintain, based on your learnings from the previous month.
Improving retention is looking at actions and the impact of those actions.
You may also like:
Fitness Marketing Tips Old Brain – Part 1
Gym Marketing – Customer Service As Part Of Your Gym Marketing
Fitness Marketing Tips Marketing Checklist -
Seize this rare opportunity to #enhance your PT business… and life!
As a PT Business Owner, the right support and expertise will #enhance your business success and retain your sanity!
A rare opportunity now exists for you to join the Personal Trainers Industry Leaders Roundtable. This innovative industry-leading group launched in 2005 and consists of business owners who share a common goal to grow their PT business without creating additional stress in their lives.
The concept of a roundtable is steeped in history:
- In the 5th Century BC, Homer, in the Iliad, describes how during the war with Troy, it was common for Greek soldiers of multiple ranks to convene in a circle, to engage in intense discussions of strategy and tactics on the battlefield.
- The Knights of the Roundtable helped King Arthur govern England in the late 5th and early 6th Centuries.
- In 1727, Benjamin Franklin convinced 12 of his “more ingenious acquaintances” to form a club dedicated to mutual improvement, which lasted for over 40 years!
The great news is that you can now enjoy the benefits of the Personal Trainers Industry Leaders Roundtable – and there are a number of (limited) opportunities available:
- Australian Personal Trainers Roundtable – 6 vacancies
- NSW Personal Trainers Roundtable – 6 vacancies
- Victorian Personal Trainers Roundtable – newly launched, with the first meeting scheduled for Thursday 31st July, so is now taking applications.
- New Zealand Personal Trainers Roundtable – launching late 2014/ early 2015 so is now taking applications.
Let JT tell you more about the Industry Leaders Roundtable (ILRT) in Australia and New Zealand.
Or email Justin to ask more questionsThe value of being involved in these Roundtables is reflected by our members’ participation. Some of our members have never missed a meeting in the entire nine years we’ve been running them. Others will dedicate an entire day of travel to attend meetings. Some even spend a day after every meeting designing an implementation plan for the ideas they’ve collected from the meetings. Here is what two of our long-serving members say about their Roundtable experience:
“Industry Leaders Roundtable is been the best professional development I’ve undertaken – both for my business and myself. Having a team of colleagues and trusted friends hold me accountable to my business goals, and assist me in overcoming my challenges, has been invaluable. Justin is a true fitness industry professional and has a wealth of knowledge to share, as do the members of my group.” – Summer, PT Business Owner who increased turnover by 10% and profit by 10% over the past 24 months.
“The knowledge about small group training systems that we shared at a meeting in Auckland in 2012, encouraged me to package and implement it in our club. We now have over 60 members and run 22 sessions a week, providing us with a whole new profit centre and delivering results well above industry average retention rates. The initiative has created another community within our walls.” – Amber, Independent Club Owner.
Joining the Personal Trainers Industry Leaders Roundtable typically requires an invitation from a current member. However, once every two or three years with the permission of the existing members, we do advertise for people who are interested in taking their business to another level. This is one such opportunity.
Or email Justin to ask more questionsMembers of the Personal Trainers Industry Leaders Roundtable want people to join their group who have skills and experiences that they can share in, and benefit from. These skills and experiences do not have to be fitness based, so new business owners are welcome to apply. It is more important that what you know (rather than how much) is brought to the table.
There is nothing else in the world, like the Personal Trainers Industry Leaders Roundtable. The unique aspects include:
- A worldwide network of fitness businesses (clubs and PT businesses) to learn from and connect with.
- No geographic competitors are allowed on the same Roundtable.
- A ‘Hot Seat’ where your Roundtable will help you overcome obstacles in your business;
- All aspects of your business are covered.
- Multiple Presidents of IHRSA and winners of Fitness Australia awards are members of Roundtables; and
- An opportunity to truly step out of your business and see how you can improve it.
Or email Justin to ask more questionsIf you are a PT business owner (studio, mobile or outdoor) then you will reap some amazing benefits from being a member.
“My experience with the Industry Leaders Roundtable has been invigorating and inspiring. The opportunity to learn from and with peers has greatly accelerated my learning about the industry, and has greatly aided my personal development. One of the key benefits is the ability to share with the group, the challenges I am facing or strategies I am considering. Their combined perspective and advice have been invaluable.” – Daragh, GM Business Development Southport Sharks.
Remember, there are several Roundtables you can join:
- Australian Personal Trainers Roundtable – 6 vacancies
- NSW Personal Trainers Roundtable – 6 vacancies
- Victorian Personal Trainers Roundtable – newly launched, with the first meeting scheduled for Thursday 31st July, so is now taking applications.
- New Zealand Personal Trainers Roundtable – launching late 2014/ early 2015 so is now taking applications.
To #enhance your PT business and your life, join the Personal Trainers Industry Leaders Roundtable.
Or if you would like more information email JT
