Active Management

Author: JT

  • How To Find Great Staff Is Easy

    How To Find Great Staff Is Easy

    The first step to finding great staff is to have a system that you follow from the advertisement to the interview. This will help with your consistency and allow you to compare applicants.

    The second step is clarity that every role in your business requires a different skill set, so your applications and interview questions must focus on the role. You can no longer have generic job applications.

    The third step is taking your applicant from the comfortable ‘interview’ environment into a space where you can see the real person. The real person is who will be working for you.

    To help you select the right person for your business both culturally and skills wise, we have 3 awesome recruitment books that will help you select champions to work for you:

    Active Management's Recruitment E-Book

    Recruitment E-Book
    Systems, forms and suggestions for gyms, studios and fitness clubs selecting the right applicants to grow their business.  Includes: phone interview questions; sample application forms for every role in a gym; forms to complete during each interview stage; emotional intelligence quiz; and a reference check template.

     

    Active Management's Job Advertisements E-Book

    Job Advertisements E-Book
    Consists of internet and newspaper ads for key staff in your business.  These positions include: gym programmer; personal trainer; membership consultant; receptionist; massage therapist and even an outreach manager.

     

    Active Management's 64 Interview Questions & Scenarios To Ask Your Job Applicants

    64 Interview Questions & Scenarios
    A book with a variety of questions and scenario based examples that you can use in your interview process.

     

     

    Up until the end of May you can save 50% on the purchase of these e-books! Simple use the code ‘May Madness’ to save. Click here to purchase your recruitment system.

     

  • Body Coach Before & After Fail

    Body Coach Before & After Fail

    Blogs are all about opinion and we’d love to be proven wrong but we just feel this advertising piece fails.

    7th Oct Body Coach feature

    Does it appeal to you?

    Can you explain it to us?

  • Walk The Talk by Eric Harvey

    Walk The Talk by Eric Harvey

    Walk the Talk is the very essence of character and integrity for both individuals and organisations. The book reminds us that:

    • People hear what we say, but see what we do…and seeing is believing.
    • We judge ourselves by our intentions, but others judge us by our actions.
    • Words are just words…unless you live by them. You have to Walk The Talk.

    This book will inspire readers to reflect on their personal and professional behaviors and commit to living important and universally accepted values–at work and in their personal lives.

    Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT.  If you would like to join a Roundtable or know more, contact JT.

    Walk The Talk

    [button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]

  • Gym Marketing Tips – Group Training & Personal Training For Member Retention

    Gym Marketing Tips – Group Training & Personal Training For Member Retention

    Gym Marketing Tips – Group Training & Personal Training for Member Retention

    In this Gym Marketing Tip Justin Tamsett of Active Management suggests that if you want to improve gym membership retention it is a good idea to develop a culture of small group training and personal training within your gym or health club.

    The top programming tools for building retention in your facility is grow personal training or small group training and group fitnes.

    Great video for gyms and fitness centres on marketing ideas and tips.

    From formal IHRSA research and anecdotal statistics from the Australian Industry Leaders Roundtable, the clubs with the greatest penetration of personal training — ie people doing PT — and the clubs with the highest number of group fitness participants are the clubs with the highest retention.

    The key is establishing a strong personal training culture within your business and have a programming philosophy that promotes group fitness.

    You may also like:
    Fitness Marketing Tips Old Brain – Part 1
    Gym Marketing – Customer Service As Part Of Your Gym Marketing
    Fitness Marketing Tips Marketing Checklist

  • Gold’s Gym & Rapid Results Go Pear Shaped

    Gold’s Gym & Rapid Results Go Pear Shaped

    Two companies using the same concept and yet we think Gold’s Gym pulls this off better with better colours and pear shape.

    19th May II     19th May I

    The concept of ‘before and after’ images are great and very powerful for the brain to understand. We are not sure whether fruit it a strong enough message though?

    Why not use people and testimonials? It may not be as cool as fruit but potentially people will go that’s me!

    Here is a video JT did on before and after images and the power of them.

  • Leadership Is An Art by Max De Pree, Review

    Leadership Is An Art by Max De Pree, Review

    Leadership is an Art has long been a must-read not only within the business community but also in professions ranging from academia to medical practices, to the political arena.

    First published in 1989, the book has sold more than 800,000 copies in hardcover and paperback. This revised edition brings Max De Pree’s timeless words and practical philosophy to a new generation of readers.

    De Pree looks at leadership as a kind of stewardship, stressing the importance of building relationships, initiating ideas, and creating a lasting value system within an organization. Rather than focusing on the “hows” of corporate life, he explains the “whys.” He shows that the first responsibility of a leader is to define reality and the last is to say thank you. Along the way, the artful leader must:

    • Stimulate effectiveness by enabling others to reach both their personal potential and their institutional potential.
    • Take a role in developing, expressing, and defending civility and values
    • Nurture new leaders and ensure the continuation of the corporate culture

    Leadership is an Art offers a proven design for achieving success by developing the generous spirit within all of us. Now more than ever, it provides the insights and guidelines leaders in every field need.

    Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT.  If you would like to join a Roundtable or know more, contact JT.

    Leadership is an Art

    [button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]

  • Gym Membership Retention – Importance of Gym Staff Retention

    Gym Membership Retention – Importance of Gym Staff Retention

    Gym Membership Retention – Importance of Gym Staff Retention

    When looking at improving Gym Membership Retention research has shown there is a direct link between Gym Membership Retention and Gym Staff Retention according to Justin Tamsett of Active Management.

    IHRSA have shown through their research that a club’s retention is directly influenced by staff retention.

    More often than not, club owners and managers focus on retention strategies around calling low users, Facebook updates and others. When in reality, we know that if we can keep our staff then we will keep our members.

    Great video for gyms and fitness centres on marketing ideas and tips.

    To change the shape of your business, increase your energy into staff selection and staff retention to impact member retention.

    To help you may like to check out the Active Management Recruitment E-Book., click here to see this comprehensive resource.

    You may also like:
    Fitness Marketing Tips Old Brain – Part 1
    Gym Marketing – Customer Service As Part Of Your Gym Marketing
    Fitness Marketing Tips Marketing Checklist

  • Gold’s Gym Shows Taking Banners To A New Level

    Gold’s Gym Shows Taking Banners To A New Level

    We have no idea how they did it but this is super cool . . .

    12th May

    Kudos Gold’s!

    You may also like:
    Gold’s Gym Have Fat Free Donuts
    Gold’s Gym Focuses on Imagining a Six Pack
    Gold’s Uses The Power of Avatars
    Gold’s Shows Their USP
    Gold’s The Pictures Tell 1000 Words

  • Leadership Matters: Unleashing the Power of Paradox by Thomas E. Cronin Review

    Leadership Matters: Unleashing the Power of Paradox by Thomas E. Cronin Review

    Exceptional leaders can guide us through bursts of energy and activity that fundamentally alter the status quo. But other leaders guide us quietly, and still others lead as followers or as students, citizens, and foot soldiers from every walk of life.

    Most leadership books emphasise specific rules of the road or characteristics and signposts. Tom Cronin and Michael Genovese see leadership as more nuanced and filled with paradox, a realm in which rules only occasionally apply and how to do it prescriptions obscure more than they enlighten.

    Leadership Matters offers a different view of leadership one that builds community, motivates self as well as others, and one that is creatively adaptive and synthesizing.

    Leaders are people with strong egos who are constantly learning and teaching. It is the leadership of teams, groups, and ideas that more often count than that from charismatic figureheads. Leadership is often a bottom-up rather than top-down phenomenon. Both context and agency matter.

    The best of leaders learn to read contexts, anticipate challenges and disruptions, and employ smart power. This book sets leaders on that path to unleash the power of paradox.

    Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT.  If you would like to join a Roundtable or know more, contact JT.

    [button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]

  • Health Club Retention – Will New Equipment Improve Member Retention

    Health Club Retention – Will New Equipment Improve Member Retention

    Health Club Retention – Will New Equipment Improve Member Retention

    In this Health Club Marketing video Justin Tamsett of Active Management discusses the question of whether spending money on new gym equipment will improve member retention.

    I was asked by a club owner, “I spent $150K on new equipment there was no change to my retention — why?”

Owners are often wowed by the latest equipment and believe by making such a purchase that will keep their members.

    It may have a slight impact initially. For the members the newness wares off.

    New equipment will improve sales and morale in the club. However, new and shiny equipment is not the key to long term retention.

    Remember, it is not the bells and whistles that improve retention, it is the people that ring the bells and blow the whistles.

    Great video for gyms and fitness centres on marketing ideas and tips.

    If you want to improve your fitness business then you need not look any further than Active Management!

    In our series of fitness marketing video tips Justin Tamsett of Active Management shares loads of tips, tools and strategies.  You can see them on the You Tube channel: Fitness Marketing.

    Get free access to blogs, video library, podcasts, and our eNews by registering today as a Freemium member.

    You may also like:
    Fitness Marketing Tips Old Brain – Part 1
    Gym Marketing – Customer Service As Part Of Your Gym Marketing
    Fitness Marketing Tips Marketing Checklist